Neelam Ahooja

1 week ago | neelamahooja.substack.com | Neelam Ahooja

Our towels are disintegrating. They’re fading, fraying at the edges, and leaving remnants on my body in curious places. Perverts. They’re treating me like their personal exfoliant, and after every shower, I’m left picking bits off my skin.

3 weeks ago | neelamahooja.substack.com | Neelam Ahooja

A great way to determine whether an outfit is worth the investment is to take it for a spin before making a purchase, ideally by using items you already have in your closet. When a new collection is released—seemingly every month—rather than draining your bank account, explore your wardrobe and reconnect with old pieces. Try-ons can help you identify existing items with potential, highlight any outfit gaps, clarify what you might want to save for, and reveal what’s not worth it.

4 weeks ago | thelovelist.wtf | Jess Graves |Neelam Ahooja

If I were to siphon the vibe of this newsletter to one word, it would be “discovery”. I want you to come here expecting an excavation. That’s why our tagline is “The culture of shopping. The pleasure of the hunt,” Because the hunt is half the fun. Our secondary mark is an oyster shell, because you have to work a little for what’s inside.

1 month ago | neelamahooja.substack.com | Neelam Ahooja

In Part 1, we reviewed the basic tenets of the Olsen template. Now, we’re ready to build on our foundation and add some complications. In the same way the value of a watch appreciates depending upon the complications, so does the value of an outfit through accessories: jewellery, sunglasses, hats, belts, watches, and scarves. The less formulaic your approach, the better the results. You don’t want to walk out the door standard issue; think, limited edition.

1 month ago | neelamahooja.substack.com | Neelam Ahooja

I come to The Row to indulge my desire for understated sophistication with a masculine edge, but the strength of this collection is fuelled by femininity. Winter 2025 offers an array of moody, sensual looks characterized by slim silhouettes, sleeveless dresses, belted waists, and varied hem lengths, and is also quite notably devoid of pants and shoes.