Neeti Mehra

May 16, 2024 | vogue.in | Neeti Mehra

As summer arrives, it's the perfect time to put your best foot forward and let your toes bask in the sunshine. But the heat, humidity and dust, especially for sweat-prone body parts like your hooves, can foster skin infections. And let’s not forget bare feet are magnets for clumpy shoes to clamp down on and other injuries. The first step for happy feet in the summer is to choose the right footwear.

May 2, 2024 | forbesindia.com | Neeti Mehra

It’s a balmy late spring evening in Coimbatore. Rajshree Pathy introduces Qi Ayurveda, her second foray into the world of luxe ayurvedic beauty, to an intimate gathering of people who’ve travelled from different corners of the globe to her tranquil farmhouse. Pathy, a Padma Shri awardee and the head of the Rajshree Group, was one of the original co-founders of Kama Ayurveda. She entered into the ayurvedic beauty segment in 2002 along with co-founders Dave Chang, Vikram Goyal and Vivek Sahni.

Apr 12, 2024 | vogue.in | Neeti Mehra

If you walk down the aisle of a beauty section in a department store today, you’ll find dedicated spaces for hair perfumes. But the concept isn’t new. Indians have been perfuming their tresses since centuries, scenting their hair over burning incense, massaging or pouring fragrant oil and decoctions onto their scalp, and tying flower garlands or gajras, the whiff of jasmine and other scented blooms suffusing the air. The sensorial celebration of the mane owes its origin to the richness of our land.

Mar 15, 2024 | vogue.in | Neeti Mehra

Before you slather on an overnight sleep mask, it’s legit to ask the question, “What can this do for my skin that a night cream can't?” A hint—these pillow-friendly fellows, which are extremely popular in South Korea, load your skin with some serious moisture. “When you want to improve your skin hydration levels, one of the best practices is to add a sleeping mask to your skincare regime.

Dec 8, 2023 | vogue.in | Neeti Mehra

How often do you clean your makeup tools? If you don’t, now’s a good time to begin, starting with your beauty blender. Your makeup sponge probably has residual grime clinging to it. Before you panic while contouring, we turn to experts who share how to clean the puff while ensuring it glides smoothly down your face. Bianca Louzado, makeup artist and Founder & CEO, Code Beauty, says, “It is imperative to clean your tools just like you would your toothbrush after every single use,” she says.