Neil Brennan

1 week ago | prweek.com | Neil Brennan

It’s understandable that some in the industry might feel unsure whether PR should take ownership of influencer marketing efforts. Especially since those partnerships usually involve commercial arrangements, in contrast to traditional media relations, where payments are almost never made for editorial coverage. But despite this difference, there are too many similarities to ignore.

Apr 17, 2024 | blog.pleo.io | Neil Brennan

Persuading people in charge to do cool stuff isn’t just empowering. It’s fun, too. Kids learn that early. What was sweeter than convincing the teacher to wrap up the last class of the day five minutes early? Talking a parent into letting you get an ice cream? Or convincing the babysitter to let you stay up late? But you’re a grown-up now. Your opportunities to convince people in charge (your boss) to do cool stuff are a bit more limited. You need to bring them research, persuasive arguments and a plan.