Neil Ewen

Ontario

Editor at Strategy Online

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Articles

Leading without a map: Why innovation is the new leadership imperative

2 weeks ago | strategyonline.ca | Neil Ewen

Today’s business leaders are navigating uncharted waters. With AI transforming industries, economies shifting and social expectations rising, leadership is no longer about following a set course. It’s about having the vision and resilience to forge a new one. Newly released by the Canadian Media Directors’ Council (CMDC) and Globe Media Group, the 2025 The Leadership Innovation Imperative captures how Canada’s top executives are redefining leadership in an era of rapid transformation.
Canada’s most trusted brands can command price premiums: BrandSpark research

Dec 5, 2024 | strategyonline.ca | Neil Ewen

BrandSpark research suggests the most trusted brands in Canada can command 15% higher price premiums than others in their categories – and 75% of consumers say that the BrandSpark Most Trusted by Canadian Shoppers logo is an important factor in their purchase decisions. Those are just two of the findings unveiled last month in the 12th annual edition of the BrandSpark Most Trusted Awards.
Why mindset is the key to modernizing contextual advertising

Dec 4, 2024 | strategyonline.ca | Neil Ewen

Google may have dropped its cookie deprecation plans, but the need for brands to future-proof their digital advertising strategies remains. For global tech and media company GumGum and its clients, that means a privacy-first approach, focused on context, attention, and innovative creative content.
A new era of content and commerce

Jul 18, 2024 | strategyonline.ca | Neil Ewen

Amazon is one of the world’s largest content and commerce hubs, connecting brands, media, audiences and insights in a streamlined, interconnected canvas. This unique, ad-supported consumer environment encompasses Amazon store, Twitch, Amazon Music – and Prime Video. These services deliver brand messaging alongside premium, engaging content, reaching audiences across devices such as Fire TV, Fire Tablet and Alexa-enabled devices, including Echo family.
How TikTok’s winning formula drives business results

Jul 16, 2024 | strategyonline.ca | Neil Ewen

When audiences flock to TikTok, they come to be entertained, uplifted and discover new content. It’s up to the platform to ensure they’re taken on a unique journey that blends discovery with decisive calls to action. And TikTok has put in the time and research to make sure that happens. Whether it’s making a purchase, signing up for services or initiating downloads – on or off the platform – TikTok ensures its community always has a meaningful next step.
Cannes Lions 2024: Another batch of shortlists adds to Canada’s tally

Jun 18, 2024 | strategyonline.ca | Neil Ewen

Tuesday morning in Cannes kicked off with Canada adding 34 shortlist nods to its tally, for a current total of 163. With only one category shortlist left to drop, it’s safe to say that Canada’s total nominations will fall a bit short in comparison to 2023 (a record year for Canada) where the country was recognized 202 times. Film led in today’s announcements, with the country’s advertisers tracking 13 nods across the category. Creative Strategy was close behind with 12.
How GenAI can make content marketing shine

Mar 12, 2024 | strategyonline.ca | Neil Ewen

Cue Daft Punk’s “Harder, Better, Faster, Stronger.” Since becoming widely available a little more than a year ago, generative artificial intelligence (GenAI) has transformed the world of content marketing, helping marketers work harder, better and faster, says Katherine Scarrow, manager of creative strategy at Globe Content Studio. Hence why her team jokes that AI could be the subject of the French music duo’s hit song.
How are customer values impacting the brands they choose?

Dec 6, 2023 | strategyonline.ca | Neil Ewen

Since 2021, Amazon Ads has conducted its annual Higher Impact study in order to better understand consumer values and how they impact brand preference – and that insights are now more important than ever. After all, consumers are facing a number of challenges, with economic uncertainty primary among them.
Bridging reach and relevance

Oct 2, 2023 | strategyonline.ca | Neil Ewen

The rise of connected TV (CTV) has changed the very meaning of television. It’s no longer about a specific type of content, but rather the screen on which it is consumed. As one of the largest video-sharing platforms in the world, YouTube is at the centre of the living room revolution, helping advertisers reach their audiences across channels — including the big screen. Reaching 98% of Canadians, YouTube is the country’s number one ad-supported video platform, according to Comscore.
TVO’s unionized workers go on strike

Aug 21, 2023 | mediaincanada.com | Neil Ewen