Neil Ewen

Dec 5, 2024 | strategyonline.ca | Neil Ewen

BrandSpark research suggests the most trusted brands in Canada can command 15% higher price premiums than others in their categories – and 75% of consumers say that the BrandSpark Most Trusted by Canadian Shoppers logo is an important factor in their purchase decisions. Those are just two of the findings unveiled last month in the 12th annual edition of the BrandSpark Most Trusted Awards.

Dec 4, 2024 | strategyonline.ca | Neil Ewen

Google may have dropped its cookie deprecation plans, but the need for brands to future-proof their digital advertising strategies remains. For global tech and media company GumGum and its clients, that means a privacy-first approach, focused on context, attention, and innovative creative content.

Jul 18, 2024 | strategyonline.ca | Neil Ewen

Amazon is one of the world’s largest content and commerce hubs, connecting brands, media, audiences and insights in a streamlined, interconnected canvas. This unique, ad-supported consumer environment encompasses Amazon store, Twitch, Amazon Music – and Prime Video. These services deliver brand messaging alongside premium, engaging content, reaching audiences across devices such as Fire TV, Fire Tablet and Alexa-enabled devices, including Echo family.

Jul 16, 2024 | strategyonline.ca | Neil Ewen

When audiences flock to TikTok, they come to be entertained, uplifted and discover new content. It’s up to the platform to ensure they’re taken on a unique journey that blends discovery with decisive calls to action. And TikTok has put in the time and research to make sure that happens. Whether it’s making a purchase, signing up for services or initiating downloads – on or off the platform – TikTok ensures  its community always has a meaningful next step.

Jun 18, 2024 | strategyonline.ca | Neil Ewen

Tuesday morning in Cannes kicked off with Canada adding 34 shortlist nods to its tally, for a current total of 163. With only one category shortlist left to drop, it’s safe to say that Canada’s total nominations will fall a bit short in comparison to 2023 (a record year for Canada) where the country was recognized 202 times. Film led in today’s announcements, with the country’s advertisers tracking 13 nods across the category. Creative Strategy was close behind with 12.