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Neil Long

United Kingdom

Founder and editor at Mobilegamer.biz

I run https://t.co/DJBziH8nZF and cover the mobile games industry. Tips: neil at mobilegamer dot biz. Ex-Apple, Edge, ONM, MCV

Articles

  • 3 days ago | mobilegamer.biz | Neil Long

    Supercell reboots Squad Busters today with a major update designed to add greater gameplay clarity, midcore appeal and also tempt lapsed players back into the game. In a press briefing yesterday, Squad Busters game lead Jonathan Rowlands and marketing boss Rob Lowe told us:Squad Busters has now passed 60m installsThe game and its marketing is now refocused on midcore playersWould Squad Busters have benefitted from a longer soft launch?

  • 4 days ago | mobilegamer.biz | Neil Long

    Here are last month’s top grossing mobile games based on in-app purchase earnings, according to Appmagic data. These IAP estimates do not include ad revenue, web shop spend, Apple and Google’s 30% cut or revenue from China’s fragmented Android ecosystem. There’s commentary on which way the biggest earners are trending, and other interesting tidbits from the top 20 and beyond below. In between these monthly updates, you can keep tabs on Appmagic’s top grossing and top downloads charts anytime here.

  • 4 days ago | mobilegamer.biz | Neil Long

    Here are the top mobile game downloads from last month, according to Appmagic data. Appmagic’s estimates do not include numbers from China’s fractured Android market. There’s also commentary on March’s most notable trends from the top 20 and beyond below. In between these monthly updates, you can also keep tabs on Appmagic’s top grossing and top downloads charts here. It’s worth noting – once again – the huge lead Block Blast has over the second-placed game Roblox.

  • 1 week ago | mobilegamer.biz | Neil Long

    Apple has filed a motion to halt the court ruling that cracked open the US App Store last week. As developers rush to implement alternative payment flows that effectively dodge Apple’s 30% commission on all IAPs, Apple’s latest motion asks the courts for more time to mount a defence. The motion is based on Apple’s assertion that the decision is punitive, violates Apple’s freedom of speech and will do “irreparable harm” to its business.

  • 1 week ago | mobilegamer.biz | Neil Long

    UK mobile game company Tripledot just levelled up. After its $800m deal for 10 AppLovin studios was officially announced last night, Tripledot is suddenly one of the biggest independent mobile game companies in the world. And as the ink dried on that transformative deal this morning, we spoke to Tripledot cofounder and CEO Lior Shiff about how the deal happened and what’s next for the company.

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Neil Long
Neil Long @Neil_Long_
22 Apr 25

“He didn’t really understand how the mobile ecosystem worked…that’s what forced him to have to fall on his sword.”

mobilegamer.biz
mobilegamer.biz @mobilegamerbiz

“We couldn’t stand for this...” Miniclip boss Choudri reveals showdown with Riccitiello over Unity’s “insane” Runtime Fee: https://t.co/jXq1F1iqNC

Neil Long
Neil Long @Neil_Long_
22 Apr 25

“It’s the combination of moving quickly, being data driven, being adaptable, almost pragmatic – there’s less of a romantic attachment to a given idea.”

mobilegamer.biz
mobilegamer.biz @mobilegamerbiz

What can western studios learn from Chinese developers? FunPlus is in a good spot to explain – its latest game is developed in China but based on western IP: https://t.co/CLupVXpsho

Neil Long
Neil Long @Neil_Long_
21 Apr 25

RT @mobilegamerbiz: Out latest jobs digest has moves at Zynga, TikTok, Twitch, Supercell, Epic, Aonic, Apple, King, AppLovin, FunPlus, Vood…