Neil Long
Founder and editor at Mobilegamer.biz
I run https://t.co/DJBziH8nZF and cover the mobile games industry. Tips: neil at mobilegamer dot biz. Ex-Apple, Edge, ONM, MCV
Articles
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6 days ago |
mobilegamer.biz | Neil Long
You kept asking, so here it is: the mobilegamer.biz podcast. It’s a concise, banter-free overview of what’s driving the mobile games business every week. And it’s high concept stuff: every week, mobilegamer.biz founder and editor Neil Long goes on a walk and tells you about what’s happening and why it’s important. We’ll also add in bonus insights and other tidbits that weren’t quite worthy of a full article on the site.
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1 week ago |
mobilegamer.biz | Neil Long
It’s been a few months since Netflix outlined what is effectively a reboot of its games strategy at GDC 2025. So let’s check in on how Netflix game downloads are doing, shall we? We pulled the data from Appmagic to see both total lifetime Netflix game downloads and also installs from the last 30 days to see what’s trending right now. Appmagic estimates total lifetime Netflix game downloads stand at over 342.5m since it started adding games to the service in August 2021.
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1 week ago |
mobilegamer.biz | Neil Long
There’s no mention of mobile games at all in PlayStation’s latest investor deck – though there’s one sign of life for the games giant’s mobile division. It appears to be making a mobile edition of MLB: The Show, and is currently hiring for a senior mobile product manager on the game. The role asks for applicants with experience in live ops, retention and monetisation. Besides that, though, the ambitious vision for mobile it outlined in 2022 appears to have been effectively scrapped.
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1 week ago |
mobilegamer.biz | Neil Long
Three years in, Diablo Immortal has expanded the IP and is making Blizzard millions every month, just as planned. The game had received a fiery reception both when it was first revealed at a fan event in 2018 and at launch in June 2022. Despite that, it has been pretty successful – Appmagic data suggests that after hitting peak monthly earnings of over $70m in August 2022, Diablo Immortal now earns Blizzard and NetEase $6-7m per month.
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2 weeks ago |
mobilegamer.biz | Neil Long
Thanks to everyone who came along to Off The Record LA yesterday. And special thanks also to our generous host Google, sponsors AppsFlyer, Media Bodies and Sensor Tower plus the Deconstructor of Fun crew, in particular Jen Donahoe. The feedback has been excellent so far, and we’re back for more soon: there are evening drinks coming at Develop in Brighton and at Gamescom in Cologne this summer.
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People kept asking for a podcast, so here it is: every week I go on a walk and tell you what’s happening in the mobile games business: https://t.co/8OQ0zMHo0j
RT @mobilegamerbiz: In this week’s new game digest: Honor of Kings Plus, Marvel Mystic Mayhem, Umamusume: Pretty Derby, Persona 5, Enter/Ex…
Hard to be impartial here - these new terms are obviously designed to be so baffling and obtuse that no-one signs up
Apple has introduced a complex set of new fees and policies to ‘open up’ the EU App Store and avoid another huge fine. The new terms include three new types of commission and split developers into two tiers: https://t.co/CN4wbdZmEk