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Neil Long

United Kingdom

Founder and editor at Mobilegamer.biz

I run https://t.co/DJBziH8nZF and cover the mobile games industry. Tips: neil at mobilegamer dot biz. Ex-Apple, Edge, ONM, MCV

Featured in: Favicon eurogamer.net Favicon mobilegamer.biz Favicon theguardian.com

Articles

  • Gordon Ramsay, Subway Surfers and Angry Birds studio Outplay cuts 21 staff

    2 days ago | mobilegamer.biz | Neil Long

    Outplay Entertainment has cut 21 staff as it restructures to focus on working with publishers. The move also reflects “current business realities”, the studio told us. Outplay Entertainment is based in Dundee, Scotland, and says it is the largest independent mobile game studio in the UK. It develops Gordon Ramsay’s Chef Blast, Subway Surfers Blast, Angry Birds Pop and Mystery Match Village alongside partners including Sybo and Rovio. Outplay CEO Douglas Hare confirmed the job cuts to us over email.

  • Major layoffs at Playtika with up to 160 jobs cut on Best Fiends and Redecor teams

    3 days ago | mobilegamer.biz | Neil Long

    Playtika has made another round of layoffs, with as many as 160 jobs cut across its Best Fiends and Redecor teams, we’re told. We asked Playtika to clarify how many staff were cut before the publication of this story, but the firm declined to comment. We will update this story with more detail if Playtika does comment. Many former Playtika staff based in Poland and Israel posted about the layoffs on LinkedIn earlier today. The cuts span across development, engineering, level design, art and QA.

  • Apple is not getting a delay to that Epic US App Store ruling

    3 days ago | mobilegamer.biz | Neil Long

    The court order that cracked open the US App Store is here to stay, it seems. Apple had requested a delay to the landmark ruling that removes all previous restrictions on web payments and in-app messaging in the US App Store. That request has been officially denied. Epic boss Tim Sweeney was among the first to post about the news on X: “Apple’s stay is denied by the 9th Circuit Court.

  • Epic is “going all-in” on webshops: “The 70/30 model is broken”

    3 days ago | mobilegamer.biz | Neil Long

    Epic says it is “going all-in” on webshops, and claims that currently just 18% of the top 200 mobile developers are taking advantage of off-store payments. The Fortnite maker also claimed that the 70/30 revenue model maintained by Apple’s App Store and Google’s Play Store is “broken” during its State of Unreal event yesterday. Epic had previously confirmed that its webshop tech would be launching in July, rather than June, in the State of Unreal keynote yesterday.

  • Epic’s mobile Games Store passes 40m installs; webshop launch delayed to July

    4 days ago | mobilegamer.biz | Neil Long

    Epic has confirmed that its mobile Games Store has now been downloaded 40m times since launch in August 2024 – some way off the . It has also delayed the launch of its webshop program to July, having previously announced it was coming in June. Epic’s mobile Games Store launched worldwide on Android and in the EU only on iOS in August 2024.

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Neil Long
Neil Long @Neil_Long_
29 May 25

RT @mobilegamerbiz: Daily word games are a solid niche for indies on mobile. Waffle was made by a solo developer over two weekends, and now…

Neil Long
Neil Long @Neil_Long_
28 May 25

RT @mobilegamerbiz: In this week’s data digest: - Highlights from Sensor Tower’s latest report - Data on AppLovin Max’s dominance - Insight…

Neil Long
Neil Long @Neil_Long_
27 May 25

Apple has effectively acqui-hired game studios before, it's just been very quiet about it. In 2022, the founders of Playdeo were bought out to work on what became Vision Pro: https://t.co/Bl7o5tlXSc