Nestlé S.A

2 months ago | knowesg.com | Zara Ali |Nestlé S.A

You may be familiar with whitewashing in the corporate realm; a process of covering up or downplaying wrongdoing by offering an inaccurate depiction of the facts. However, as many people are now aware, green is the new white. Organisations can use the deceptive tactic of greenwashing to deceive consumers who prefer environmentally-friendly products and services - this is when they invest more in marketing themselves as caring for the environment than actually doing so.