Nicholas Cohen

Jan 9, 2024 | bcg.com | Amit Bansal |Nicholas Cohen |Ken Davidson

This article is the first in a series on how retailers can use generative AI and advanced analytics to improve profitability. In the face of increasing consumer price sensitivity, retailers need a full understanding of their costs, including the underlying manufacturing costs of the products they sell, in order to manage margins and compete effectively. New tools, powered by artificial intelligence, enable just that.