Nicholas Leighton

Jan 13, 2025 | entrepreneur.com | Nicholas Leighton

Crear una estrategia de marketing exitosa puede ser todo un reto para una startup o un emprendedor. El objetivo es llegar a tantas personas como sea posible dentro de tu mercado objetivo sin gastarte una fortuna. Dado que las pequeñas empresas no tienen los mismos recursos que las grandes corporaciones, cada dólar invertido en marketing debe ser utilizado con cuidado. Hoy nos encontramos en una era en la que coexisten múltiples generaciones, cada una con sus preferencias y comportamientos únicos.

Jan 13, 2025 | entrepreneur.com | Nicholas Leighton

Crafting a successful marketing strategy can be quite challenging for a startup or entrepreneur. The goal is to reach as many people within your target market as possible without breaking the bank. Since small businesses don't have the same resources as major corporations, every marketing dollar must be used carefully. Today, we find ourselves in an era where multiple generations, each with their unique preferences and behaviors, coexist in the marketplace.

Dec 3, 2024 | msn.com | Nicholas Leighton

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Dec 3, 2024 | entrepreneur.com | Nicholas Leighton

Consumers today want convenience and instant gratification. That's why millions of consumers turn to platforms like Amazon to make everyday purchases. With a simple click of a button, the product they want arrives at their doorstep within a few days (or sooner). Thanks to technology and changes in consumer behavior due to the global pandemic, ecommerce is expected to continue growing rapidly. By 2028, the global ecommerce market is expected to .

Nov 20, 2024 | entrepreneur.com | Nicholas Leighton

Social media is a great way for entrepreneurs and small businesses to engage with their customers by sharing useful content, company updates, promotions and responding to questions. Most importantly, customers can easily share this information with their network of friends and family. For many small businesses, this helps generate a of their annual revenue.