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Jul 19, 2024 | 
theleap.co | Nicholas Bouchard |Nick Bouchard
There was a time when nailing the latest dance challenge was the best way to go viral on TikTok. And while dance videos are still popular (think the Charli XCX “Apple” dance created by Kelley Heyer), they haven’t been dominating the platform the way they used to. These days, most TikTokers would pick a niche and create content that’s hyper-specific to it. And to grow your reach, you need to use the right hashtags.
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Jul 16, 2024 | 
theleap.co | Nicholas Bouchard |Nick Bouchard
You’ve put in the time brainstorming, filming, and editing, and now you’re ready to upload your TikTok video. But before you can hit “Post,” a thought crosses your mind: “Is this the best time to post on TikTok?” Maybe if you hold off and post your video later, more people will see it. But you’re not sure exactly when the best time would be. Is it in the morning, at lunch time, or in the evening?
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Jul 12, 2024 | 
theleap.co | Nicholas Bouchard |Nick Bouchard
The latest short-form video format to enter the social media space, YouTube Shorts are great for one thing above all: discoverability. Since they can be shown on anyone’s Shorts feed (not just your subscribers), YouTube Shorts are a brilliant way to get new eyes on your content. But for that to work, you need to get your content noticed by the algorithm. That’s where SEO comes in.
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Jun 6, 2024 | 
theleap.co | Nicholas Bouchard |Nick Bouchard
In 2024, influencer marketing continues to be an effective marketing strategy for brands, as well as a lucrative income stream for content creators. And according to research, the industry’s global market size is projected to reach $22.2 billion by 2025 — more than double its value in 2020. That’s great news for creators looking to monetize through brand partnerships.
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May 3, 2024 | 
theleap.co | Nicholas Bouchard |Nick Bouchard
Being a creator is more than just making and posting content. From writing emails to preparing invoices, there are many miscellaneous tasks creators need to manage. That’s where Beacons come in. The platform claims to be an “all-in-one creator platform.” In addition to being a link-in-bio tool, it also functions as an email marketing platform, accounting tool, and more. But how much will using Beacons cost you? Is it an expense that makes sense for where your creator business is at?
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Mar 26, 2024 | 
theleap.co | Nicholas Bouchard |Nick Bouchard
On most social media platforms, a single link in bio is all you get to promote yourself. And for many creators, that simply isn’t enough. That’s where link-in-bio tools come in. A link-in-bio tool can help you turn a single bio link into a landing page populated with all your important links, from your website and online store, to your newsletter, affiliate links, different social media channels, and more. Beacons and Linktree are two of the most popular link-in-bio tools on the market.
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Mar 18, 2024 | 
theleap.co | Nicholas Bouchard |Nick Bouchard
To stay competitive among social platforms and to address complaints about low payouts from its original (and now discontinued) Creator Fund, TikTok has launched a new monetization tool: the Creator Rewards Program.
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Feb 2, 2024 | 
theleap.co | Nicholas Bouchard |Nick Bouchard
If you’re on TikTok, you may have noticed a number of creators talking about UGC (or user-generated content) and the money they’re making from it. “I made $1,000 in my first week as a UGC creator,” one shares. “This is how I make $7-10k a month, all from home,” another UGC creator tells her viewers. Many are posting videos about UGC examples that have landed them paid deals, and tutorials on how to build a UGC portfolio. It’s enough to make your head spin.
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Jan 30, 2024 | 
theleap.co | Nicholas Bouchard |Nick Bouchard
Are you regularly posting YouTube Shorts but not getting any traction? Anyone who experiences this will probably want to find some way to beat the algorithm, whether that’s by using certain hashtags or changing their editing style. You might also be wondering if the time you post actually matters or if there’s a magic “peak hour” that guarantees success. The short answer is that there isn’t a definite, one-size-fits-all best time to publish YouTube videos or Shorts.
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Jan 11, 2024 | 
theleap.co | Nicholas Bouchard |Nick Bouchard
We’re firmly in a short-form content world. After gaining mainstream popularity with TikTok in recent years, bite-sized videos have become a staple on just about every other platform. Instagram launched Reels, YouTube introduced Shorts, and some other platform out there is probably looking for a way to outshine the rest. When you’re a content creator, it can be tough to determine where to dedicate your time and energy, and know how much money you can make from different platforms.
