Nick Silver

1 week ago | hub.q2.com | Nick Silver |Cheryl Brown

Small and medium-sized businesses (SMBs) are a significant and underserved market for financial institutions (FIs). They make up 99% of the businesses in the U.S., and SMB banking revenue is projected to hit $100 billion this year. But this segment is also characterized by volatility, with SMB owners showing a pronounced willingness to switch banks if their needs aren't met. If they can do what they need faster and easier, they will.