Nicole Bitette

New York

Content Director at Paramount

writing about eating in NJ/NYC. formerly @paramountco, @NYDailyNews & other jobs

Featured in: Favicon

paramount.com Favicon

mirror.co.uk Favicon

foxnews.com Favicon

aol.com

latimes.com Favicon

nydailynews.com Favicon

chicagotribune.com Favicon

stuff.co.nz Favicon

thestar.com Favicon

chron.com + 93 more

Articles

Karen Phillips on Paramount’s Advertising Advantage

May 5, 2024 | paramount.com | Nicole Bitette

Our In the Office With... series, gives Paramount executives the opportunity to reveal a little bit about who they are, how they lead, and what drives them in the day-to-day. Paramount held its New York City Upfront dinners this Spring, focusing on its full-funnel approach to advertising—utilizing its cross-company portfolio and performance-driving ad innovation to serve client needs from awareness to conversion.
Tom Ryan on What's Next in Streaming

Mar 27, 2024 | paramount.com | Nicole Bitette

Our In The Studio With... series, gives talent at Paramount the opportunity to reveal a little bit about who they are, their gigs at Paramount, and what drives them in the day-to-day. President and CEO of Paramount Streaming, Tom Ryan, co-founded Pluto TV in 2013, pioneering free, ad-supported streaming television, now better known as FAST. By 2019, Paramount saw FAST’s incredible growth potential and purchased it.
Tom Ryan on What’s Next in Streaming

Mar 27, 2024 | paramount.com | Nicole Bitette

NB: How do you deal with the chatter and speculation around our streaming platforms and how crowded the market is right now? TR: Our mission—and the consumers we’re serving—are always front and center. That focus guides us and pushes us to deliver smart, valued experiences for consumers at every level. If you listen to the armchair critics, you limit your creativity and stifle the courage to experiment and ultimately accomplish something new, different and great.
Jeff Probst on ‘Survivor’s Ability to Outlast

Feb 25, 2024 | paramount.com | Nicole Bitette

(Photo by Chris Patey/CBS) NB: You also added the role of Executive Producer and showrunner to your duties. How did that happen? JP: I was really lucky in that Mark Burnett made me a producer in title from the beginning. He said, “you're going to be out there doing things in the moment that I won't be able to say anything about, I just want you to trust yourself and just go where your instincts take you.” From the day I got there, he made me feel like I had a point of view that mattered.
Nate Burleson’s Unconventional Road to the Super Bowl

Jan 25, 2024 | paramount.com | Nicole Bitette

Q: Tell me a little bit about your sports background and how it led you to becoming an NFL analyst and now hosting a news show. NB: When I was drafted in 2003, I would visit different networks in the off-season and pay my own way to rub shoulders with the right people. When I went back home to Seattle, I would work with our local news stations, and I worked with the media department of every team that I was on. For me, that was sharpening my tools.
Ashley Kaplan on Bringing Slime to the NFL

Dec 20, 2023 | paramount.com | Nicole Bitette

Ashley Kaplan has figured out how to make football fun for kids. Spoiler alert: It’s Slime. Kaplan, EVP of Unscripted and Digital Franchise Studios for Nickelodeon, joined the brand in 2019 as the SVP of Digital Studios. She started with digital video, then oversaw unscripted content for the brand. She now leads the charge for Nickelodeon’s Nick-ified NFL games, in collaboration with CBS Sports and the NFL.
Taking Franchises from Screens to Shelves

Dec 12, 2023 | paramount.com | Nicole Bitette

OurIn the Office With...series, gives Paramount executives the opportunity to reveal a little bit about who they are, how they lead, and what drives them in the day-to-day. “The creativity of our internal team and licensing partners never ceases to impress. Every project is exciting when the people you work with are so talented,” says David Chustz, EVP, head of global creative, consumer products, and experiences.
'NCIS: Sydney' Takes Franchise Global

Nov 13, 2023 | paramount.com | Nicole Bitette

NCIS is going Down Under. The franchise is expanding beyond the U.S. with the international iteration NCIS: Sydney, which premiered in Australia and the UK on Paramount+ and will debut on Nov. 14 in the U.S. on CBS and on Global in Canada. CBS and Paramount+ are home to big procedural franchises with multiple city spin-offs, including CSI, FBI, and NCIS, among other long-running series like Blue Bloods. NCIS is the world’s most successful television franchise.
Korean Content With Global Appeal

Oct 1, 2023 | paramount.com | Nicole Bitette

A recent string of Paramount+ streaming hits from Korea show how Paramount’s international content development and streaming expansion strategy is working. Paramount’s partnership with CJ ENM established Paramount as a partner in the production and distribution of Korean series. It also enabled the launch of Paramount+ in South Korea, where Paramount+ is a branded zone within TVING, a CJ ENM-controlled streaming platform.
Paramount's Crystal Barnes on Creating Impactful Change

Jul 16, 2023 | bcpost.com | Nicole Bitette

By Nicole Bitette Photos by David WilliamsOur In the Office With ... series, gives Paramount executives the opportunity to reveal a little bit about who they are, how they lead, and what drives them in the day-to-day. NORTHAMPTON, MA / ACCESSWIRE / July 14, 2023 / 'I thrive off creating new things,' says Crystal Barnes, EVP of corporate social responsibility and environmental, social, and governance (ESG) at Paramount. For much of her career, Barnes pursued roles that were previously nonexistent.