Noah Lekas

Jul 21, 2024 | brandingmag.com | Noah Lekas

If there’s a dollar to be made, a marketer will find it. So, it’s hardly surprising when a shiny new marketing movement sweeps through the industry. A natural progression of the influencer and attention economy, thought leadership has become the go-to content strategy for anyone in need of an attention boost. What once was, “Can’t find a full-time job? Go freelance.” is now, “Need more business?

Jul 7, 2023 | brandingmag.com | Noah Lekas

Most widely known for his tenure as the bassist for Rock N Roll luminaries like Rob Zombie and Ozzy Osborne, Rob “Blasko” Nicholson’s pension for cool extends far beyond the music industry. Turning his tenure at the pinnacle of heavy metal into roles as a strategic and creative leader, including becoming the Entertainment Marketing Overlord at Liquid Death, Blasko brings a lifetime of outsider insight, and counterculture philosophies to the branding conversation.

May 10, 2023 | brandingmag.com | Noah Lekas

In our first episode of Insights with Outsiders, a video interview series dedicated to hearing from your less-than-usual (read: less-than-obvious) branding thought leaders, we spoke about shifting brand narratives and building content communities with The Punk Rock MBA founder, Finn McKenty. Finn has reached well over 9 million people globally with Youtube channel.