Noor Lobad

4 days ago | wwd.com | Noor Lobad

In France, L'Oréal Paris remains on top. According to Traackr, the brand is the number-one beauty name by brand vitality score, or VIT, which measures brands' social media impact, reach, engagement and trust. With a VIT score of 42,793, L'Oréal Paris nearly doubles the VIT of NYX Professional Makeup, which is the next-biggest brand by the metric, and taps roughly twice as many influencers (1,122 activated L'Oréal Paris influencers during the month of May versus 654 for NYX).

4 days ago | wwd.com | Noor Lobad

New York City's so-called "Scent Row" is gaining a new addition. Dossier, the TikTok- viral fragrance brand best known for its dupes of high-end perfumes, is opening its first brick-and-mortar store on Elizabeth Street in NoLita, home to many fragrance boutiques including Scent Bar, Aesop, Le Labo and Naxos Apothekary, to name a few.

1 week ago | wwd.com | Noor Lobad

Dieux cofounders Charlotte Palermino and Joyce de Lemos are looking to tackle SPF misinformation. The duo are launching a virtual tool, called Sun-Screener, which allows users to copy-paste the ingredient list of an SPF product in order to receive confirmation of its efficacy, plus breakdowns of active UV filters in the formula, how they each work, and in which regions they are approved for use.

2 weeks ago | wwd.com | Noor Lobad

Procter & Gamble's Specialty Beauty division has a new chief executive officer. Colin Walsh, who has held the position since July 2023, is stepping down effective Aug. 1. He will be succeeded by John Brownlee, who will assume the role while continuing in his current post as senior vice president, North America hair care, at the personal care giant. Walsh could not immediately be reached for comment regarding his next steps following his departure from the company.

2 weeks ago | wwd.com | Noor Lobad

Beauty appears to have crowned a new "It" fruit in time for summer. While strawberry - or "strawberry girl makeup," as popularized by Hailey Bieber in a viral makeup tutorial - took over in 2023 as one of TikTok's earliest fruity fixations (see: "tomato girl summer," "blueberry milk nails" and others which followed suit), summer 2025 is poised to be the summer of guava.