Noor Lobad, Women's Wear Daily (WWD) Journalist Profile

Articles

Jasmine Tookes Is Blending Fragrance, Wellness and Body Care to Launch a Beauty Brand of Her Own

1 week ago | wwd.com | Noor Lobad

Jasmine Tookes is stepping into the beauty founder role. The model-entrepreneur has joined forces with former private equity investor Sabrina Castenfelt to introduce Brunel, a three-product body care brand looking to combine fragrance, wellness and skin care actives below the neck. "It's been a dream of mine to start this brand forever," said Tookes, whose past entrepreneurial experience includes launching activewear brand Joja in 2022 alongside fellow Victoria's Secret Angel Josephine Skriver.
Beauty's Brave New World Emerges on Day Two of the WWD Beauty CEO Summit

1 week ago | wwd.com | Noor Lobad |Emily Burns |James Manso |Jennifer Weil |Kathryn Hopkins

NEW YORK - Day Two of the 2025 Beauty CEO Summit, held Thursday, covered subjects impacting today's beauty industry, which is morphing at warp speed. Speakers at Casa Cipriani South covered subjects including artificial intelligence, tariffs and teen spending - all contributing factors to what's forming the brave new world of beauty.
The Top 17 Takeaways From Day One of the WWD Beauty CEO Summit

1 week ago | wwd.com | Emily Burns |Noor Lobad

On Wednesday, WWD Beauty Inc. kicked off Day One of its 2025 Beauty CEO Summit at Casa Cipriani in New York City. Themed "The New Leadership Mandate: The Issues, The Innovators, The Insights," the event brought together industry leaders to discuss pushing the boundaries of product and retail innovation; navigating the complex global environment, and keeping up with culture. The day's speakers included Ulta Beauty chief executive officer and president Kecia Steelman, The Estée Lauder Cos.
The Top 17 Takeaways From Day One of the WWD Beauty CEO Summit

1 week ago | finance.yahoo.com | Emily Burns |Noor Lobad

On Wednesday, WWD Beauty Inc. kicked off Day One of its 2025 Beauty CEO Summit at Casa Cipriani in New York City. Themed “The New Leadership Mandate: The Issues, The Innovators, The Insights,” the event brought together industry leaders to discuss pushing the boundaries of product and retail innovation; navigating the complex global environment, and keeping up with culture.
Inside Beauty's Great Dupe Debate

1 week ago | wwd.com | Noor Lobad

The dupe days of beauty are well upon us. Though dupes - which are essentially lower-priced alternatives to prestige products - have long been a relevant theme in beauty, the category has gained new significance as consumer purchasing habits evolve in key ways. "The dupe debate has been reignited," said Larissa Jensen, senior vice president of beauty and industry adviser at Circana.
What Happens When 100 Hair and Makeup Artists Descend on Mr Chow the Night of the Met Gala

1 week ago | wwd.com | Noor Lobad

NEW YORK - It's 10 p.m. at Mr Chow 57th Street on the night of the Met Gala, and what started as an impromptu staircase selfie between hairstylist Chuckie Amos and makeup artist Sam Fine has quickly evolved into a eight-plus person production.
Met Gala Hair, Makeup Artists Celebrate with Dinner at Mr Chow

1 week ago | wwd.com | Noor Lobad
The 30 Fragrance, Skin and Makeup Brands That Won Social Media During the First Quarter

1 week ago | wwd.com | Noor Lobad

Beauty's first-quarter social media report cards are in. According to CreatorIQ, which uses earned media value to measure the value and engagement of influencer content about a brand, shifts are afoot in terms of the category's biggest winners. While makeup brands generated the most EMV during the period (as is typical - a significant portion of beauty content tends to be makeup-related), followed by skin care, fragrance brands saw some of the greatest year-over-year EMV hikes across beauty.
Sha'Carri Richardson on Tapping Into 'Black Women Power' With Her Met Gala Look

1 week ago | wwd.com | Noor Lobad

"My look is inspired by Black power - by Black women power," said Sha'Carri Richardson, getting ready at the Carlyle Hotel for her second time at the Met Gala - and her first as a Host Committee member for the event.
Tracee Ellis Ross, Paloma Elsesser, Justine Skye and More Celebrate Inaugural Black Hair Show

1 week ago | wwd.com | Noor Lobad

NEW YORK - "It's like family in here," kicked off host Tracee Ellis Ross on Friday night at Echelon Noir Productions' inaugural Black Hair Show. The event, titled "Black Hair Reimagined: The New Era of Beauty," celebrated the history and future of Black art through hair, showcasing ornate creations by five celebrity hairstylists including Yusef Williams, Vernon François, Malcolm Marquez, Cyndia Harvey and Jawara Wauchope, who cofounded Echelon Noir Productions alongside Jarrod Lacks.