Nyima Jobe

1 week ago | cosmeticsbusiness.com | Nyima Jobe

By Nyima Jobe | Published: 17-Apr-2025 As beauty continues to embrace the power of simplicity, minimalist trends are reshaping our routines, products and priorities You need to be a subscriber to read this article. Click here to find out more. Once defined by maximalist routines and product filled vanities, beauty is undergoing a quiet revolution – one defined by simplicity.

1 week ago | cosmeticsbusiness.com | Nyima Jobe

By Nyima Jobe | Published: 16-Apr-2025 From fragrance games to a fairground-inspired hall of mirrors, the immersive 'Chance Street' experience invites Londoners to explore Chanel’s whimsical new scent Chanel is set to open a new immersive fragrance pop-up in London to celebrate the launch of Chance Eau Splendide, the latest addition to its Chance fragrance collection.

1 week ago | cosmeticsbusiness.com | Nyima Jobe

By Nyima Jobe | Published: 16-Apr-2025 As the music festival evolves into a cultural marketing hotspot, brands like Sol de Janeiro, Rhode and Neutrogena are seizing the moment with influence-driven activations You need to be a subscriber to read this article. Click here to find out more. Each April, the California desert becomes a backdrop for global music acts, influencer fashion statements and increasingly strategic beauty brand activations.

1 week ago | cosmeticsbusiness.com | Nyima Jobe

Sun Bum has announced the launch of its first-ever ‘Trust The Bum’ US tour to spread sun safety awareness. The sun care specialist’s nationwide roadshow will  distribute full-sized SPF products and create local brand activations with a “characteristically laid-back twist”. It forms part of Sun Bum’s broader mission to engage younger consumers with its light-hearted, yet education-driven, messaging on sun care.

1 week ago | cosmeticsbusiness.com | Nyima Jobe

Dior has appointed American actress and singer Ashley Park its latest global ambassador, representing both its fashion and beauty divisions. Park, best known for her role as Mindy Chen in Netflix television show  Emily in Paris, has been a consistent presence at Dior events and red carpets, often wearing the French luxury house’s designs. Her appointment formalises an ongoing relationship with the LVMH-owned label.