Nyima Jobe

London

Contributor at Freelance

Copywriter and Editor at HPCi Media

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Articles

Cosmetics Business Picks: 5 must-have summer beauty launches

1 day ago | cosmeticsbusiness.com | Nyima Jobe

By Nyima Jobe | Published: 27-Jun-2025 Hair tools brand T3 celebrates 20 years of business with a new wave of high-tech products, plus Calvin Klein debut its Hair & Body Perfume mists You need to be a subscriber to read this article. Click here to find out more.
Mad Beauty unveils Harry Potter-inspired beauty gifting range

3 days ago | cosmeticsbusiness.com | Nyima Jobe

British beauty brand Mad Beauty has announced the launch of a new Harry Potter-inspired beauty gifting collection, created in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP). Scheduled to hit shelves in autumn 2025, the officially licensed collection blends beauty with the beloved wizarding world, offering a wide range of bath, body, and skin care products, alongside intricately crafted accessories.
Sephora tops Traackr’s US beauty brand vitality rankings

4 days ago | cosmeticsbusiness.com | Nyima Jobe

Sephora has maintained its position as the top-performing beauty brand in the US for May 2025, according to Traackr’s latest Brand Vitality Score (VIT) rankings. The brand recorded a VIT of 157,000, holding steady from the previous month. The ranking reflects Sephora’s sustained strength in influencer marketing and consumer engagement.
Africa’s $5 billion beauty revolution: The rise of science, culture and innovation

4 days ago | cosmeticsbusiness.com | Nyima Jobe

By Nyima Jobe | Published: 24-Jun-2025 From tailored skin care to textured hair care, African brands are blending science, tradition and sustainability to lead one of the fastest-growing beauty sectors worldwide You need to be a subscriber to read this article. Click here to find out more. The African beauty and personal care (BPC) sector is undergoing a pivotal transformation.
Dr. Squatch expands SpongeBob partnership with new Patrick Star-Inspired Soap

5 days ago | cosmeticsbusiness.com | Nyima Jobe

The limited-edition range, originally launched in 2023, returns for summer 2025 with the addition of Sea Star Shenanigans, a fruit-scented bar formulated with skin-friendly exfoliants and tropical extracts. The collection also includes the returning Nautical Nonsense bar, developed to evoke a refreshing, beachside cleansing experience. The expansion continues Dr. Squatch’s strategy of merging pop culture collaborations with clean, natural formulations in the male grooming sector.
Cosrx breaks into hair care with scalp health-focused Peptide-132 line

5 days ago | cosmeticsbusiness.com | Nyima Jobe

Cosrx, the K-beauty brand best known for its clinical and minimalist skin care, has launched its first hair care range. The eptide-132 hair care collection marks the skin care brand’s official move into the category, bringing its dermatological expertise to scalp and hair treatments. The three-step collection, which includes a shampoo, treatment and oil serum, is available to buy via Amazon and cosrx.com.
Cosmetics Business Picks: 5 new launches to know this month

1 week ago | cosmeticsbusiness.com | Nyima Jobe

By Nyima Jobe | Published: 20-Jun-2025 Cosmetics Business looks at a selection of new beauty launches which caught our eye this week You need to be a subscriber to read this article. Click here to find out more. This month’s launch roundup brings fresh innovations in sun protection, fragrance, high-performance skin care, and sheer lip color. From Aveeno’s SPF-rich moisturiser to a new scent from KŌDŌ and Amara Riva, here’s what’s new in beauty and wellness right now.
e.l.f. Beauty taps TikTok star Joe Hegyes for Labubu-inspired comedy collab

1 week ago | cosmeticsbusiness.com | Nyima Jobe

In a tongue-in-cheek ‘get ready with me’ (GRWM) video released across TikTok and Instagram, e.l.f. Beauty has joined forces with content creator Joe Hegyes to reimagine the collectible plush as a full-blown beauty influencer. The result is a satirical, high-glam routine that parodies the viral format of the Labubu while spotlighting e.l.f. Beauty's best-selling products. “Bag charm? Please.
Olympian Suni Lee fronts Tatcha’s campaign for Dewy Milk Moisturiser launch

1 week ago | cosmeticsbusiness.com | Nyima Jobe

Luxury Japanese skin care brand Tatcha has unveiled Dewy Milk Moisturiser, the latest addition to its best-selling Dewy range. To front the campaign, Tatcha has tapped two-time Olympic gold medallist Suni Lee, who the brand says brings her “signature mix of grace and strength” to the brand’s messaging. The highly-anticipated release responds directly to consumer demand for a lighter alternative to the brand’s cult-favourite Dewy Skin Cream.
Harvey Nichols names Lucy McPhail Beauty Buying & Merchandising Director

1 week ago | cosmeticsbusiness.com | Nyima Jobe

Lucy McPhail has been named Harvey Nichols’ new Beauty Buying & Merchandising Director. She takes over from Clare Horner, who stepped down earlier this year after more than four years at the helm of the retailer’s beauty division. McPhail will report directly to CEO Julia Goddard and is charged with steering the evolution of Harvey Nichols’ beauty offer as the business undergoes a significant repositioning.