Olena Bohynska

Oct 1, 2024 | inma.org | Marci Alboher |Josh Awtry |Chani Guyot |Olena Bohynska

What exactly is newsroom transformation? And how will we know when we have “transformed”? In this INMA Newsroom Transformation Master Class we will dive into metrics and KPIs that today's journalists must know if news brands are to deliver impact and influence in a fast-changing world. We will look at establishing newsroom-wide KPIs, creating a data-fluent newsroom culture, understanding what data can and can't tell us, and using data to guide decisions on what to stop doing.