Olivia Mustafa

Brighton, London, Sheffield

Multiplatform Producer at ITV News

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Articles

Live facial recognition: Why is Asda's trial of the technology causing a stir?

1 month ago | itv.com | Olivia Mustafa

The tech is being trialled in five stores across Greater ManchesterSupermarket chain Asda has launched a trial of live facial recognition, where shoppers in some stores will have their faces scanned in a bid to reduce retail crime. Asda has said it is in response to a growing number of incidents where staff have been threatened and attacked - but campaigners have branded the trial "disproportionate" and "chilling".

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