Olivia Peluso

San Francisco

Writer & Editor at Freelance

@forbes women, under 30, small biz & entrepreneurs

Articles

The Wojcicki Sisters: STEM Icons, Silicon Valley Legends and Family of Firsts

6 days ago | observer.com | Olivia Peluso

(From left to right) Anne Wojcicki, Janet Wojcicki and Susan Wojcicki attend the 7th Annual Breakthrough Prize Ceremony at NASA Ames Research Center on Nov. 4, 2018 in Mountain View, Calif. Getty ImagesAnne Wojcicki, the former CEO of 23andMe, is making headlines this week with a bold $305 million bid to reclaim control of the DNA-testing company she co-founded. In Silicon Valley, Anne is known not only as an accomplished entrepreneur, but also the youngest of the legendary three Wojcicki sisters.
Circular fashion faces its own challenges under Trump’s tariffs

1 month ago | voguebusiness.com | Olivia Peluso

In the past month, global fashion brands have been scrambling to make sense of President Donald Trump’s ‘Liberation Day’ tariffs. Production and material costs quickly spiked for independent brands, suppliers in established garment manufacturing countries saw orders paused or cancelled, and share prices slumped across the industry. As fashion reeled over rising prices, many looked to resale as a potential safe space from tariffs, because it leverages stock that is already domesticated.
Sam Altman Turns 40: A Look Back at the OpenAI CEO’s Unlikely Ascent

2 months ago | observer.com | Olivia Peluso

Sam Altman is one of the most closely watched figures in Silicon Valley today. Justin Sullivan/Getty ImagesSam Altman turns 40 today (April 22), entering middle age not in quiet retreat but at the peak of global influence. Altman’s career follows a familiar Silicon Valley arc: a gifted young coder, a college dropout and an early startup founder. But it wasn’t until he turned OpenAI from an obscure nonprofit into a $300 billion tech powerhouse that Altman truly became a household name.
From Gates to Nadella: 50 Years of Microsoft Through 4 Visionary Leaders

2 months ago | observer.com | Olivia Peluso

From left to right: Bill Gates, Satya Nadella, John W. Thompson and Steve Ballmer. Getty ImagesMicrosoft turns 50 today (April 4). The tech giant founded by Bill Gates and Paul Allen half a century ago is the world’s second largest company by market cap (behind Apple) today. Over the decades, Microsoft weathered major industry upheavals—from the bursting of the dot-com bubble to the 2008-2009 financial crisis to the decline of PC dominance in the mobile era.
Money Habits of the Millennial Generation

Mar 17, 2025 | businessandamerica.com | Olivia Peluso

Millennials, the largest age demographic in U.S. history, are turning out to be distinctly different from the generations that preceded them, even when it comes to their finances. The people born from 1981 to 1996 are more racially diverse, better educated, and more internet savvy than their elders. Their formative experiences include the 9/11 terrorist attacks, the 2008-2009 Great Recession, and the COVID-19 pandemic.
Who Is Aravind Srinivas, the Founder and CEO Behind $9B Perplexity AI?

Mar 12, 2025 | observer.com | Olivia Peluso

Aravind Srinivas is going straight for Google (GOOGL). The 31-year-old founder and CEO of Perplexity AI, a rapidly rising startup valued at $9 billion, is building what’s dubbed an “answer engine” to compete with the search giant. Founded in 2022, Perplexity’s main product is a search engine that uses A.I. to generate nuanced answers—instead of links—in response to user queries. In December 2024, Perplexity closed a $500 million funding round led by Institutional Venture Partners.
5 Perks of Using Your Tax Refund To Pay Off Debt

Mar 10, 2025 | investopedia.com | Olivia Peluso

Tax refunds aren't free money. They're reimbursements made to you by the state and federal government if you overpaid your taxes during the year. In other words, your tax refund is your money, which you've extended to the government in the form of an interest-free loan and are now getting back. The average tax refund is $3,138, according to the Internal Revenue Service (IRS). That's a nice chunk of change for any taxpayer.
401(k) in Your 20s: How Much to Contribute

Mar 6, 2025 | businessandamerica.com | Olivia Peluso

We get it. Given the state of the world, it may feel weird putting money aside now to use only much later in life. In fact, in 2023, 73% of Gen Z workers said that the economy made them hesitant to set long-term goals. Not to mention, making a good living and building your savings is tough, with housing and other essentials getting more and more costly. Even so, some things never change. Investing in your future is fundamental to ensuring that you’ll be able to live comfortably down the road.
Who is Alexandr Wang, the Wunderkind Billionaire Behind Scale AI?

Mar 6, 2025 | observer.com | Olivia Peluso

Alexandr Wang attend the 2024 Met Gala in New York City. Getty Images for The Met Museum/Alexandr Wang, the 28-year-old founder and CEO of Scale AI, has dominated tech news headlines lately for his appeal to the U.S. government for more support to his industry. Last month, the entrepreneur spoke before Congress about A.I.’s contributions to American job growth and how the U.S. must compete with Chinese A.I. companies, which Wang warned have already caught up to American rivals.
Every Person Launched Into Space by Jeff Bezos’s Blue Origin

Feb 27, 2025 | observer.com | Olivia Peluso

(L to R) Laura Shepard Churchley, Michael Strahan, Dylan Taylor, Cameron Bess, Lane Bess and Evan Dick stand on the landing pad after they flew into space on Dec. 11, 2021 near Van Horn, Texas. Getty ImagesOn Tuesday, (Feb. 25), Jeff Bezos’s Blue Origin launched its 10th space tourism mission using its New Shepard rocket, sending six passengers into suborbital space.