Omar Bheda

Apr 18, 2023 | builtin.com | Sam Daley |Rose Velazquez |Omar Bheda

In today’s marketing-saturated world, product placement is a constant. Whether it’s through sponsor names on NBA jerseys, large billboards and building ads along your morning train commute or targeted online ads tied to recently searched items, marketing teams are always fighting for our attention. The global digital advertising and marketing industry is projected to reach a size of $946.9 billion by 2027 — more than double where it sat in 2020.