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Jan 24, 2025 | 
arabadonline.com | Anna Waterhouse |Omar Daou
Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2 The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according to Emplifi.
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Dec 30, 2024 | 
arabadonline.com | Omar Daou
AppsFlyer's lookback at 2024’s top mobile app trends AppsFlyer, the global expert in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends.
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Nov 26, 2024 | 
arabadonline.com | Omar Daou
Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024 We all know Saudi is big on Football, but how much? Amazon Alexa’s data shows that customers have asked about the sport more than five million times in 2024 alone. The data also shows some interesting patterns.
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Oct 21, 2024 | 
arabadonline.com | Omar Daou
Famesters reveals groundbreaking AI in influencer marketing report Famesters, an influencer marketing agency, has released its latest report titled “AI in Influencer Marketing Report: a 2024 Market Analysis”.
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Oct 14, 2024 | 
arabadonline.com | Omar Daou
New Kantar study shows a significant trend towards YouTube consumption on Connected TV YouTube has unveiled new insights into viewer behavior across Saudi Arabia, the United Arab Emirates and Qatar at its flagship advertiser event, YouTube Brandcast.
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Oct 10, 2024 | 
arabadonline.com | Omar Daou
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’, released on October 9. Baby Boomers, defined for this report as adults born between 1946 and 1964, i.e. those aged between 60 and 78 today, do not...
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Sep 26, 2024 | 
arabadonline.com | Omar Daou
Shopping apps are thriving: annual revenue hit over $33 billion in five years Shopping apps, the third-largest segment of the app industry, have surged in popularity over the past five years, fuelled by the growing number of companies that embraced a mobile-centric approach.
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Sep 21, 2024 | 
arabadonline.com | Omar Daou
74% of web users unaware of digital tracking A recent study reveals that 74% of internet users underestimate how much their data can be tracked without direct input.
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Sep 4, 2024 | 
arabadonline.com | Omar Daou
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth is fuelled by advances in off-site targeting as commerce data infuses into non-retail environments.
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Sep 3, 2024 | 
arabadonline.com | Omar Daou
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months The Future of Programmatic 2024 report explores key trends and topics set to shape programmatic advertising over the next 12 months.
