Ornella Weston

Dec 13, 2023 | stateofdigital.com | Ornella Weston |Rebecca Lee

The road to success is lined with the headstones of businesses that couldn’t adapt to the next stage of the technology adoption life cycle. When a new form of tech debuts, there are always early adopters keen to get on board ahead of the crowd, even if that means taking a risk. But it’s a mistake to assume that said crowd will then follow in the early adopters’ footsteps automatically.