Paavana L. Kumar
Associate, Davis & Gilbert LLP and Contributor at Freelance
E-commerce, Retail and Advertising Attorney. Love working with startups and subscription-based businesses to ensure operational and marketing compliance.
Articles
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2 weeks ago |
subscriptioninsider.com | Paavana L. Kumar
Pavaana Kumar breaks down the new disclosure, consent, and cancellation rules subscription businesses must follow under the FTC’s Click-to-Cancel Rule and stricter state laws.
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2 weeks ago |
mondaq.com | Paavana L. Kumar |Amy Marcus
If you're in the business of selling subscription servicesto your customers in 2025, compliance is about to get a lottrickier. Tune in below for some sweeping (and increasinglycomplex) updates from the FTC and individual states governingauto-renewals. The FTC's final Rule Concerning Recurring Subscriptions and OtherNegative Option Plans (colloquially known as the “Clickto Cancel Rule”) is already partially in effect and is slatedto go into effect in full in May 2025.
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4 weeks ago |
mondaq.com | Louis DiLorenzo |Paavana L. Kumar
President Trump's 90-day pause on tariffs for over 75countries offers temporary relief, but with tariffs on Chinesegoods rising to 125%, and a tariff of 25% on imported automobilesremaining in place, many brands still face significant costpressures. As President Trump signals further tariff expansions andintensifies the administration's “America First”trade agenda, brands should expect more volatility in coststructures.
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Nov 25, 2024 |
mondaq.com | Allison Fitzpatrick |James Johnston |Paavana L. Kumar
California's new child influencer laws expand protections for children who perform in online content. Effective January 1, 2025, content creators who feature minors in at least 30 percent of their content must deposit 65 percent of the minor's gross earnings into a trust account for when they reach adulthood. Child influencers are now included within the definition of "child performers" who receive earnings protections under California's Coogan Law.
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Oct 29, 2024 |
mondaq.com | Paavana L. Kumar
The subscription model is undergoing a transformation with the Federal Trade Commission (FTC) introducing the new "Click-to-Cancel" rule—a regulation aimed at simplifying the cancellation process and safeguarding consumers from tricky subscription practices. In a recent podcast episode of "As It Happens with Nil Köksal, Chris Howden", Davis+Gilbert Advertising + Marketing partner Paavana Kumar shared her perspective on the significance of this change for businesses and marketers.
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RT @robbiebax: 📣 Don't overlook subscription compliance! The FTC is clamping down on "dark patterns" in subscriptions. Davis + Gilbert Part…
RT @dglaw: If you haven’t been focused on subscription compliance before, you definitely need to start paying attention. @LPaavana chatted…
It was great to guest on the #SubscriptionStories podcast with @robbiebax - tune in for a fun and interesting conversation on topics critically important to subscription-based companies… https://t.co/Zxx3gSFDDS
