Paavana L. Kumar
Associate, Davis & Gilbert LLP and Contributor at Freelance
E-commerce, Retail and Advertising Attorney. Love working with startups and subscription-based businesses to ensure operational and marketing compliance.
Articles
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Nov 25, 2024 |
mondaq.com | Allison Fitzpatrick |James Johnston |Paavana L. Kumar
California's new child influencer laws expand protections for children who perform in online content. Effective January 1, 2025, content creators who feature minors in at least 30 percent of their content must deposit 65 percent of the minor's gross earnings into a trust account for when they reach adulthood. Child influencers are now included within the definition of "child performers" who receive earnings protections under California's Coogan Law.
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Oct 29, 2024 |
mondaq.com | Paavana L. Kumar
The subscription model is undergoing a transformation with the Federal Trade Commission (FTC) introducing the new "Click-to-Cancel" rule—a regulation aimed at simplifying the cancellation process and safeguarding consumers from tricky subscription practices. In a recent podcast episode of "As It Happens with Nil Köksal, Chris Howden", Davis+Gilbert Advertising + Marketing partner Paavana Kumar shared her perspective on the significance of this change for businesses and marketers.
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Oct 21, 2024 |
mondaq.com | Paavana L. Kumar |Alexa Singh
The long-awaited final rule will trigger an industry-wide shift in how subscription offers are handled. The new rule applies to virtually all negative option marketing – whether online, over the phone or in person. The final rule deviates from or clarifies the proposed rule in several respects, including by expressly confirming the rule applies to B2B transactions and walking back the proposed prohibition on consumer "save" attempts.
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Sep 3, 2024 |
mondaq.com | Paavana L. Kumar |Alexa Singh
The FTC continues its aggressive campaign against "dark patterns" and deceptive earnings claims – especially where impressionable consumer demographics are involved. Regulators aren't going to wait until the new Negative Option Rule is passed to bring actions against companies who make it too difficult for consumers to cancel their subscription. Companies should take the time to audit their marketing claims and user flows to avoid becoming the FTC's next target.
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Aug 2, 2024 |
mondaq.com | Louis DiLorenzo |Paavana L. Kumar
Drip pricing is now a top priority for regulators, who have made clear that adding exorbitant fees on checkout is a deceptive 'dark pattern.' This will not be the last time that a merchant is challenged over their use of drip pricing, and will almost certainly be followed not only by increased regulatory action but also by consumer class action lawsuits.
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RT @robbiebax: 📣 Don't overlook subscription compliance! The FTC is clamping down on "dark patterns" in subscriptions. Davis + Gilbert Part…
RT @dglaw: If you haven’t been focused on subscription compliance before, you definitely need to start paying attention. @LPaavana chatted…
It was great to guest on the #SubscriptionStories podcast with @robbiebax - tune in for a fun and interesting conversation on topics critically important to subscription-based companies… https://t.co/Zxx3gSFDDS
