Paige Cook

United Kingdom

Deputy Editor at PocketGamer.biz

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Articles

How Suitsme’s Gala Iefremova is driving growth in fashion games and building opportunities for women

3 days ago | pocketgamer.biz | Paige Cook

Stay Informed Get Industry News In Your Inbox… Fashion games on mobile are seeing significant growth, especially among younger audiences who are showing strong interest in the genre. To dive deeper into the trend, we spoke with Gala Iefremova, founder of w7g - the company formerly known as Suitsme. While Suitsme now refers exclusively to the game, w7g has evolved into a broader femtech company.
How Playtika tackles its evolving IP partnerships

1 week ago | pocketgamer.biz | Paige Cook

Stay Informed Get Industry News In Your Inbox… Branded content in the mobile games industry has become an increasingly popular strategy, one that, when executed well, can yield benefits for both parties. One title partnering with external IPs is Playtika's Solitaire Grand Harvest, which aims to utilise these licences not only to drive user acquisition, but enhance audience engagement.
Mobile Mavens: Direct-to-consumer strategies for an open App Store

2 weeks ago | pocketgamer.biz | Paige Cook

Stay Informed Get Industry News In Your Inbox… The US App Store has been cracked open following a judge's ruling to allow linkouts to alternative payment systems while also banning anti-steering measures. Meanwhile, Apple has been fined by the European Commission, which is also demanding the tech giant opens up its marketplace. The proceedings have the potential to completely shift how monetisation works in Apple's ecosystem.
How UA expert Claire Rozain scales creative production with AI

1 month ago | pocketgamer.biz | Paige Cook

Stay Informed Get Industry News In Your Inbox… With Pocket Gamer Connects Barcelona (June 3rd to 4th) just around the corner, we caught up with one of the event’s speakers, Claire Rozain, founder of RZAIN consulting. This year, she has spent time working with AI-powered creative production spanning across countries and studios. At the centre of this is a new proprietary algorithm she has developed.
How to launch a new game in 2025

1 month ago | pocketgamer.biz | Paige Cook

Stay Informed Get Industry News In Your Inbox… Launching a new title in today's games industry isn't just about developing a great game. It's about navigating the complex market and adapting to its changes, from rising user acquisition costs and competing with the genre leaders to new platform policies and higher player expectations.
The industry reacts to landmark ruling against Apple's App Store payment policy: Part two

1 month ago | pocketgamer.biz | Paige Cook

Stay Informed Get Industry News In Your Inbox… Last week, we saw a US court ruling that will allow developers to send users to alternative payment options, sidestepping Apple's commission. Since then, Apple has filed an appeal, and the industry has pondered what these changes could mean.
The industry reacts to landmark ruling against Apple's App Store payment policy

1 month ago | pocketgamer.biz | Paige Cook

Stay Informed Get Industry News In Your Inbox… The US court has ruled that app publishers can now direct users to alterative payment methods outside of the Apple App Store. This makes it possible for them to challenge the tech giant's 30% 'Apple Tax.' To better understand the implications of the decision, we reached out to industry experts to get their take on what this could do for the future of mobile games and distribution.
How King builds tournament levels for Candy Crush All Stars

1 month ago | pocketgamer.biz | Paige Cook

Stay Informed Get Industry News In Your Inbox… Candy Crush All Stars recently wrapped up its final knockout stage. The tournament has become one of the largest competitive events in casual mobile games offering a $1 million prize pool. The tournament spans two months of in-game qualifiers and knockout rounds, and the tournament finalists are invited to a live final in Los Angeles which is set to take place in June.
Inside Once Human's mobile expansion

2 months ago | pocketgamer.biz | Paige Cook

Stay Informed Get Industry News In Your Inbox… The survival open-world title Once Human, developed by NetEase’s Starry Studio, first launched on PC in July of 2024. Last week the game made its mobile debut. The PC version of the game made it into Steam’s global top five bestsellers, accumulating a peak of 230,000 concurrent players, and the mobile version of Once Human gained 30 million pre-registrations.
“The time for taking drastic action is now and it starts with all of us"

2 months ago | pocketgamer.biz | Paige Cook

Stay Informed Get Industry News In Your Inbox… In an industry that is full of games striving to achieve success, CEO and founder of TreesPlease, Laura Carter, has her own goals of building games that can be both fun and impactful. That includes games such as Longleaf Valley, a casual mobile title that has already helped to plant over 2.3 million trees. “I’ve always been deeply passionate about nature and the environment,” says Carter.