Partnerships MarketingLottery

Dec 7, 2023 | gamingamerica.com | Partnerships MarketingLottery |Stephanie Feeley

Texas Lottery partners with Space Perspective for scratch-off cards that could lead to space travel for four winners in 2025. The Texas Lottery has announced a partnership with The Space Perspective, which will send four Texas scratch game players (and a guest each) on a trip aboard the Spaceship Neptune in 2025. The Space Perspective Cash Adventure Promotion will take winners 100,000 feet above the Earth and will include a chance for a further win of $100,000 during the flight.

Oct 23, 2023 | gamingamerica.com | Partnerships MarketingLottery |Beth Turner

The Kentucky Lottery is expected to see its omnichannel player engagement continued through Scientific Games' Digital CRM program as the partnership extends by four years.. Since 2021, the Kentucky Lottery has received digital CRM services from Scientific Games. Partially as a result of this, Kentucky Lottery’s online sales program has grown 179% in the past two years, and has announced a contract extension that will see this partnership continue for an additional four years.

Jul 17, 2023 | gamingamerica.com | Partnerships MarketingLottery

The games, based on the popular HBO series, will be immediately available to US and international lotteries. Scientific Games is rolling out digital and retail games for lotteries based on the popular Game of Thrones HBO series. The games will be immediately available to US and international lotteries. Last year, licensed, branded games created by Scientific Games for US lotteries generated $2.7bn in retail sales.