Patience Haggin
Digital Advertising and Data Reporter at The Wall Street Journal
Reporter @WSJ on digital advertising & broadband 🕵🏻♀️ Read more books, fewer tweets 📚 That joke you just made about my name was funny
Articles
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1 week ago |
wsj.com | Jan Wolfe |Patience Haggin
Alphabet’s GOOGL -1.21%decrease; red down pointing triangle Google created an illegal monopoly that allowed it to control parts of the online advertising industry, a federal judge ruled Thursday, a decision that could upend one of the technology giant’s core business. The ruling marked the second time in eight months that a U.S., judge labeled Google an illegal monopolist—and could lead the Justice Department to seek a forced sale of some of the company’s advertising products.
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1 week ago |
wsj.com | Jan Wolfe |Patience Haggin
Google acquired and maintained monopoly power in digital advertising in violation of antitrust law, a federal judge ruled Thursday. Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia ruled that Google had unlawfully tied its publisher ad server together with its exchange, where ads are bought and sold.
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3 weeks ago |
wsj.com | Patience Haggin
Brands are spending billions of dollars on ads without knowing for sure that they are actually being shown to humans. The companies they pay to help figure that out are struggling with the task. At least 40% of web traffic is made up of fake users, or computerized bots, according to cloud-services provider Cloudflare. And that share is expected to grow with the proliferation of artificial-intelligence systems that regularly scan the web for data to ingest.
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3 weeks ago |
wsj.com | Patience Haggin
Brands are spending billions of dollars on ads without knowing for sure that they are actually being shown to humans. The companies they pay to help figure that out are struggling with the task. At least 40% of web traffic is made up of fake users, or computerized bots, according to cloud-services provider Cloudflare. And that share is expected to grow with the proliferation of artificial-intelligence systems that regularly scan the web for data to ingest.
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1 month ago |
msn.com | Patience Haggin
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