Patience Haggin

1 month ago | finance.yahoo.com | Patience Haggin

Snap said some advertisers have curbed spending due to the Trump administration's plans to close a loophole waiving tariffs for lower-priced goods. Shares in the social-media company fell 14% Wednesday morning.

1 month ago | wsj.com | Patience Haggin

Snap said some advertisers have curbed their ad spending due to the Trump administration's plans to close a loophole that previously waived tariffs for lower-priced goods. The impact of the end to the so-called "de minimis" rule, which made it possible for Chinese shippers such as Temu and Shein to build massive e-commerce businesses in the U.S. by shipping products directly to customers, looms over social-media companies this earnings season. Shap shares fell 20% in after-hours trading.

2 months ago | wsj.com | Patience Haggin

Google expects to be affected by the Trump administration’s plan to close a loophole waiving tariffs on low-value shipments, an executive said Thursday. The change will end the “de minimis” exception for U.S. imports valued at less than $800. That will create a “slight headwind” for Google’s $31 billion ad business in 2025, primarily from retailers based in the Asia-Pacific region, said Philipp Schindler, Google’s chief business officer. He declined to speculate further on the effects of tariffs.

2 months ago | wsj.com | Meghan Bobrowsky |Patience Haggin

Early signs of deceleration in the U.S. digital ad industry began to hit in AprilThe $350 billion U.S. digital advertising market, which has helped tech companies finance expansions into artificial intelligence and a host of other arenas, is preparing for a slowdown. Small businesses and ad buyers are evaluating tariff-related pullbacks, and early signs from April point to slowdowns from the auto, travel, fashion and online-spending industries, according to analysts and advertisers.

2 months ago | wsj.com | Patience Haggin

Google expects a headwind from the Trump administration’s plan to close a loophole that previously waived tariffs on shipments coming into the country valued at less than $800, an executive said in a call with analysts on Thursday. The change to what is known as the de minimis exception will create a “slight headwind” for Google’s $31 billion ad business in 2025, primarily from retailers based in the Asia-Pacific region, said Philipp Schindler, Google’s chief business officer.