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Nov 19, 2024 | 
securityboulevard.com | Patrick Kehoe
AI isn’t just advancing industries; it’s redefining the cybersecurity battleground. While businesses embrace AI for innovation, cybercriminals are weaponizing it to launch more complex, large-scale attacks. These aren’t distant threats—they’re happening now.
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Nov 19, 2024 | 
securityboulevard.com | Patrick Kehoe
AI-resistant solutions to defend against AI-powered fraud AI isn’t just advancing industries; it’s redefining the cybersecurity battleground. While businesses embrace AI for innovation, cybercriminals are weaponizing it to launch more complex, large-scale attacks. These aren’t distant threats—they’re happening now. Bad actors have been early AI adopters for adversarial purposes, pushing ... Read More
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Sep 19, 2024 | 
arkoselabs.com | Vikas Shetty |Patrick Kehoe |Casey Joyce
A New Threat Vector EmergesConsider this perspective: You're adept at navigating the rapidly evolving threat landscape, because you’re experienced. Your company stands as one of the most targeted enterprises by bad actors globally, and that means you’ve just about seen it all. Accustomed to the pace, variety and unpredictability of digital attacks, you maintain confidence in your robust security stack, strategy and world-class team. But what happens when a novel threat vector emerges?
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Jul 9, 2024 | 
iireporter.com | Patrick Kehoe
// (Image credit: AbsolutVision/Pixabay.)Over time, the insurance landscape has evolved to accommodate a diverse array of consumers, each with unique needs and preferences.
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May 22, 2024 | 
iireporter.com | Patrick Kehoe
// (Image credit: Steinar Engeland/Unsplash.)To the general consumer, life insurance is a complex topic. Adding to the challenge, customer communications throughout the policyholder lifecycle tend to be filled with industry jargon that can easily confuse consumers looking to purchase a new policy and those trying to understand the details and coverage of their existing policy.
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Mar 27, 2024 | 
documentmedia.com | Patrick Kehoe
It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery methods as their preferred channels of contact. This evolution in the CCM space extends from changes that began in the earliest stages of the COVID-19 pandemic when a growing need for virtual customer service spurred mass digital transformation across nearly every industry.
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Jan 23, 2024 | 
documentmedia.com | Patrick Kehoe
In the current business landscape, those who create and manage customer communications are faced with a unique set of challenges. On top of delivering important information in a way that reflects your brand, you are also tasked with meeting the growing customer demand for highly personalized digital communications that connect with customers on an individual level.
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Jun 27, 2023 | 
documentmedia.com | Patrick Kehoe
Ask a twentysomething if they pay all their bills online and they’ll respond: Is there another way to pay? For a typical 25-year-old, the digital world and real world are intertwined. Born between 1997 to 2012, the newest consumer group of Gen Z are true digital natives — weaned on the Internet, steeped in swipe-and-buy experiences and accustomed to one-day deliveries.
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Jun 11, 2023 | 
cyberdefensemagazine.com | Patrick Kehoe
Positioning security as a stakeholder value propositionBy Patrick Kehoe, Chief Marketing Officer at CoalfireWith breaches and shutdowns making daily headlines, no one wants to do business anymore with companies that can’t assure buyers that they’re on top of their security programs from supply chain to point of sale. As a result, cyber risk exposure has become a dominant factor in customer purchasing decisions.
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Mar 16, 2023 | 
documentmedia.com | Patrick Kehoe
Whether we like it or not, we live in an omnichannel world. What is good about that, is it provides broader opportunities for communications to conveniently reach customers. In theory, this sounds great. In practice, it creates a lot of operational overhead supporting multiple channels and honoring customer delivery preferences, while trying to deliver a consistent level of relevant personalization and consistency. In addition, customers want more personalization than ever before.
