Patrick O McGowan

Mar 4, 2024 | cim.ca | Patrick O McGowan

Being on video and watching videos is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products through video-based storytelling. You login to video meetings daily with prospects and customers. By Patrick McGowan, MBA | Chartered Managers Canada Since 2005, the year YouTube launched, video has increasingly grown in prevalence, production value, and consumption.

Oct 2, 2023 | istmagazine.com | Patrick O McGowan

Being on video and watching videos is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products through video-based storytelling. You login to video meetings daily with prospects and customers. Since 2005, the year YouTube launched, video has increasingly grown in prevalence, production value and consumption.

Sep 5, 2023 | ampp.mydigitalpublication.com | Patrick O McGowan

Marketing Savvy Patrick McGowan, MBA 2023-09-05 11:25:58 7 Realities for Video in the 21st CenturyThere’s a gap in most digital content strategies: It is the how, what, and where to use video. Google is partly to blame since it doesn’t index videos for search — and some workarounds do exist — but something else is going on, too. First, all video is video content. You are likely producing video content daily in the form of video meetings, podcasts (with video), and livestreams.

Aug 8, 2023 | inbusinessphx.com | Patrick O McGowan

Video content marketing is about story. The videos you create — live or recorded — must be in service of this story. Your video content marketing (in support of your digital content strategy) includes how you show up on video meetings, the video shorts you post, even the production value of your video e-learning modules. It addresses the question of whether you need to be on TikTok and why this genre of video may not be effective on LinkedIn.Expert advice alone is not enough.

Jul 27, 2023 | inbusinessphx.com | Patrick O McGowan

You are here: Home / Marketing / Digital Content: Seven Realities for Video in the 21st CenturyMarketing  |  inbusinessphx.com  |  July 27 2023 There’s a gap in most digital content strategies. It is the how, what and where to use video. Google is partly to blame since they don’t index videos for search — and some workarounds do exist. But something else is going on. First, all video is video content.