Paul McKay

London, South East District

Vice President, Principal Analyst at Forrester Research

I am a VP, Principal Analyst @Forrester covering Cyber Risk, GRC Services and Enterprise Risk Management. All views here are my own unless otherwise stated.

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Articles

Abstrax is Unlocking the Secrets of Cannabis Aromas

1 week ago | cannatechtoday.com | Paul McKay |Adjoua Kouassi

For cannabis lovers, aroma is everything—whether it’s the skunky punch of Sour Diesel, the sweet berry blast of Blue Dream, or the creamy dessert notes of Gelato. The science behind these complex and captivating scents is what drives Abstrax, a company at the forefront of terpene research and flavor innovation. Founded by chemist Kevin Koby, who transitioned from materials research to the cannabis industry, Abstrax has become a leader in terpene research and innovation.
Last Week in Weed: April 28- May 5, 2025

1 week ago | cannatechtoday.com | Paul McKay

Welcome to the latest edition of “Last week in Weed,” catching you up on the latest breaking news and industry developments in the world of cannabis. Here’s what you may have missed over the last week:Scientists have identified a new cannabinoid, THCP-C7, expanding the plant’s already complex chemical profile. While its pharmacological effects are still being studied, the discovery shows there’s still plenty left to uncover in cannabis science.
Search Reviews

2 weeks ago | thewhiskeywash.com | Paul McKay

Mark Littler LTD trading as The Whiskey Wash
Last Week in Weed: April 21- April 28, 2025

2 weeks ago | cannatechtoday.com | Paul McKay

Welcome to the latest edition of “Last week in Weed,” catching you up on the latest breaking news and industry developments in the world of cannabis. Here’s what you may have missed over the last week:With another 4/20 in the books, new data from Jane Technologies sheds light on evolving consumer trends across the cannabis industry’s biggest sales day of the year. According to Jane’s 2025 analysis, flower remained the category king, commanding 41% of daily sales.
Preserving the Craft

3 weeks ago | cannatechtoday.com | Paul McKay |Nohtal Partansky

The cannabis community prides itself on quality craftsmanship and culture. It’s an admirable trait. But many are resisting modernization and tools like automation for fear of losing authenticity. I get it. No one wants the cannabis industry to lose its customs and historic flare. However, automation is not here to erase tradition. Rather, its job is to protect it and enhance the way we currently manufacture cannabis.
Global Tariffs: Dynamic Risk Management Meets Its Moment

3 weeks ago | forrester.com | Paul McKay

The recent introduction of US imposed tariffs has shaken global trade. While economists and financial analysts debate whether this on-again/off-again trade war fits into their model for geopolitical, economic, or supply chain risks, the result is the same – uncertainty and chaos sure to shake up business strategy for the foreseeable future.
The Rise of Functional Nutrition for Older Adults

3 weeks ago | cannatechtoday.com | Paul McKay |Debra Dullaghan

As the founder of 55plus CBD, I’ve spent years immersed in the intersection of aging and wellness. And while CBD continues to be a powerful tool in my holistic health toolbox, there’s a broader conversation taking shape—one that goes beyond cannabinoids. More and more, older adults are turning toward functional nutrition to support longevity, brain health, and overall vitality. Functional nutrition is about using food and targeted supplements as tools for healing and performance.
Last Week in Weed: April 14- April 21, 2025

3 weeks ago | cannatechtoday.com | Paul McKay

Welcome to the latest edition of “Last week in Weed,” catching you up on the latest breaking news and industry developments in the world of cannabis. Here’s what you may have missed over the last week:Canadian cannabis giant Tilray Brands Inc. (NASDAQ: TLRY) experienced a dip last week, trading down despite broader market optimism. The downturn followed the company’s announcement of a $250 million at-the-market equity program.
Last Week in Weed: April 14- April 21, 2025

3 weeks ago | newsbudz.com | Paul McKay

NewsBudz is a marijuana and medical cannabis news app. The site delivers a daily feed of the latest cannabis news. We aggregate over 30 of the web's best sources for news about marijuana, hemp and legalization to keep you informed. Stay on top of the latest news headlines, trends and developments worldwide around recreational and medical marijuana. Sit back and relax, while you read learn and share. On the web or your mobile device, NewsBudz is your cannabis news stream.
Swisher Sleep Brings Smoke and Substance

4 weeks ago | cannatechtoday.com | Paul McKay

Hailing from Seattle, Swisher Sleep brings that Pacific Northwest grit into every verse, every business move, and every onstage moment. I caught up with him fresh off the release of his “Mansion” video—a hazy, high-energy display of raw talent and rawer terpenes. We talked about everything from Redman crashing his set with a camera in hand, to the brutal tax chokehold on legal weed.