Paulo Calle

Oct 30, 2024 | ssense.com | May Kim |Hyunji Nam |Paulo Calle

When discussing Japan’s streetwear scene today, one name inevitably stands out: Verdy. If you’re unfamiliar, you’ve likely encountered his iconic graphic slogans “Girls Don’t Cry” and “Wasted Youth” somewhere. Or perhaps you’ve seen a picture of him flashing a peace sign with his signature boyish grin. His Tokyo office is a must-visit for artists passing through the city, including the likes of Tyla, Bruno Mars, Pusha T, A$AP Rocky, Central Cee, and even Tim Cook.