Peep Laja

Think you're too old for something, like learning a new skill? If you keep it up, you'll be decently good at it in 2-3 yrs. So, if you're 40 now, you'd be 43 with that new skill. The alternative is that you'll be 43 without that skill. And you still have a lot of life to

The more blocks I've been around, the more I learn that one should primarily (only?) sell what the market already wants to buy, and wants to buy bad. Any exercise to convince or educate is intentionally taking on the unnecessary hard path. Business is hard as it is.

Who are the people that come to your website and ask for a brochure? Like why? The website is the brochure.

I know lots of millionaires, and they all became rich through building a business. My buddy who was in wealth management for many years, said almost all the people whose money he was investing got rich through building (and selling) a business. But we're not talking about $1B+

It's a blessing when credit card numbers stop working. You discover all this crap you didnt know you're subscribed to.

Most companies make decisions based on guessathons. Executives gather around the table to discuss opinions. There's very little, if at all, data on what target customers really want. Smart people will always come up with smart reasons for their guesses. But they're still

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Giga Based Dad @GigaBasedDad

This guy is hilarious 😂 10/10 would visit https://t.co/Rbz055X5RZ

45% growth with zero marketing activities. In 2021, I ran what might be the riskiest marketing experiment of my career - completely by accident. For three months, CXL operated without a growth team. No campaigns. No content. Nothing new being shipped. Our competition was

I saw the warning signs: shrinking growth, minimal differentiation, a lot more competition, no barriers to entry. We were about to get Nokia'd. The year was 2020. I needed to disrupt CXL - my elearning business - before someone else did. Our research into how/when people buy

My buddy was in wealth management at a large financial corp for many years, helping the rich to invest their money. The goal for all that wealth management was to keep them rich. But how did those guys get rich? Almost all of them through business building (and eventually a

What you want the messaging to say doesn't really matter. It is the recipient's takeaway after reading the messaging that counts.

We've spent tens of thousands on Hubspot, they've spent maybe 10k with us. Massive trade deficit. Tariffs in order?

B2B marketers are missing the trick B2C brands mastered years ago. What do these ad campaigns have in common? "You're not yourself when hungry" (Snickers) "Obey your thirst" (Sprite) "Have a break" (KitKat) They all link brands to specific moments of need. This is Category

Sometimes people (the market) just starts calling something by a particular name. I've resisted that many times ("ackchchually!") but in the end I've always given in... there's just some zeitgeist that is pointless to fight with. People are calling Spryng the "unconference".

When folks say "I'm a startup, can't afford to do brand marketing"... Brand marketing is not fancy brand videos and paid brand ads. Content is brand. Social is brand. Email/newsletter is brand. Repeat visits is brand. Word of mouth is brand Networking at events is brand.