Peggy Anne Salz
Tech Journalist & Podcast Host, Digital Communication Strategist, Writer @Forbes @pgbiz & other major media outlets.
Articles
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2 months ago |
pocketgamer.biz | Peggy Anne Salz
Stay Informed Get Industry News In Your Inbox… These aren’t just buzzwords - they’re the types of "bad ads" quietly eroding trust, frustrating players and putting long-term growth at risk. While some creatives may deliver a short-term spike in installs, the cost to brand equity and player loyalty is becoming too steep to ignore. If the mobile gaming industry is serious about sustainable growth, studios need to reclaim control of the ad experience.
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Jan 14, 2025 |
linkedin.com | Peggy Anne Salz
AI Powers Marketing And More: Meet The Gaming Publishers And Pioneers Feb 2, 2024 If you watch trends, then you are laser-focused on mobile gaming. The app vertical is a petri dish of unbridled… 13 Comments The Great Debate: Where is the mobile GROWTH in 2024? Jan 18, 2024 Where is the growth for app publishers? It’s a fundamental question and the hardest to answer.
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Jan 10, 2025 |
pocketgamer.biz | Peggy Anne Salz
Subscribe on your favourite podcast provider Stay Informed Get Industry News In Your Inbox… Mobile gamers are drowning in choices, but they’ll still spend — if your ad monetisation strategy speaks to their player type and why they downloaded your game in the first place. But it’s not enough to satisfy players; studios ring in the revenues when they combine services and a sense of urgency. This is where Mistplay’s latest Mobile Gaming Growth Report equips game devs and ad mon teams with a...
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Nov 17, 2024 |
flipboard.com | Peggy Anne Salz
21 hours agoThe new remake of Dragon Quest 3 looks incredible, and it remains a comfortingly approachable adventure. We’re in a pretty good moment for sprawling, complex role-playing games. New releases like Metaphor: ReFantazio and Dragon Age Absolution, along with older titles like Elden Ring (including this …
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Nov 17, 2024 |
forbes.com | Peggy Anne Salz
After a red-hot run, mobile gaming is set to cool down as it heads into 2025, putting pressure on studios to stop looking for small pockets of growth and make big bets on fresh business models that tap potential on the fringe. Venturing into the “fringe”—the spaces outside core products and traditional platforms—is a bold move that positions companies to uncover new growth opportunities at the edge of their operations, where new audiences, formats and distribution models await.
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🚨 Hey mobile publishers—I could use your help! https://t.co/Javq4uvXkA I’m working with @VerveGroupHQ on a quick survey to get a clearer picture of what’s really happening in mobile publishing right now. It’s just 10 short questions, and your input would mean a lot. We’re https://t.co/uhNFrrm53O
🦾 AI isn’t here to replace marketers—it’s here to empower them. In this episode of @pgbiz podcast, myself and Brian Baglow chat with Bob Hollanders from @GoAppier and @matejlancaric , a UA expert known for his innovative approach, about how AI is transforming creative https://t.co/xiXPpjb0fX
RT @AppSamurai: How do monetization strategies differ between Western and emerging markets? In the latest All About Apps episode, Mariusz…