Peggy Anne Salz
Tech Journalist & Podcast Host, Digital Communication Strategist, Writer @Forbes @pgbiz & other major media outlets.
Articles
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2 months ago |
pocketgamer.biz | Peggy Anne Salz
Stay Informed Get Industry News In Your Inbox… These aren’t just buzzwords - they’re the types of "bad ads" quietly eroding trust, frustrating players and putting long-term growth at risk. While some creatives may deliver a short-term spike in installs, the cost to brand equity and player loyalty is becoming too steep to ignore. If the mobile gaming industry is serious about sustainable growth, studios need to reclaim control of the ad experience.
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Jan 14, 2025 |
linkedin.com | Peggy Anne Salz
AI Powers Marketing And More: Meet The Gaming Publishers And Pioneers Feb 2, 2024 If you watch trends, then you are laser-focused on mobile gaming. The app vertical is a petri dish of unbridled… 13 Comments The Great Debate: Where is the mobile GROWTH in 2024? Jan 18, 2024 Where is the growth for app publishers? It’s a fundamental question and the hardest to answer.
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Jan 10, 2025 |
pocketgamer.biz | Peggy Anne Salz
Subscribe on your favourite podcast provider Stay Informed Get Industry News In Your Inbox… Mobile gamers are drowning in choices, but they’ll still spend — if your ad monetisation strategy speaks to their player type and why they downloaded your game in the first place. But it’s not enough to satisfy players; studios ring in the revenues when they combine services and a sense of urgency. This is where Mistplay’s latest Mobile Gaming Growth Report equips game devs and ad mon teams with a...
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Nov 17, 2024 |
flipboard.com | Peggy Anne Salz
21 hours agoThe new remake of Dragon Quest 3 looks incredible, and it remains a comfortingly approachable adventure. We’re in a pretty good moment for sprawling, complex role-playing games. New releases like Metaphor: ReFantazio and Dragon Age Absolution, along with older titles like Elden Ring (including this …
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Nov 17, 2024 |
forbes.com | Peggy Anne Salz
After a red-hot run, mobile gaming is set to cool down as it heads into 2025, putting pressure on studios to stop looking for small pockets of growth and make big bets on fresh business models that tap potential on the fringe. Venturing into the “fringe”—the spaces outside core products and traditional platforms—is a bold move that positions companies to uncover new growth opportunities at the edge of their operations, where new audiences, formats and distribution models await.
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The New Rules of Brand Building According to Carat’s CEO Nina Brit Brando. Brand building is making a comeback, but on new terms. After years of hyper-targeted, lower-funnel performance marketing, brands are returning to their roots: 📖 Storytelling 🎭 Connecting to culture https://t.co/GUmeGnC41N
Where Your LiveOps Strategy Is Falling Short — And How To Fix It. 🎧 Tune into my chat with @AppMagicRocks 's VP of Product, Stanislav Minasov , at @gamesforum #Barcelona for all the LiveOps trends small and mid-sized mobile teams must watch out for to stay agile. Full https://t.co/B5y9RVXhNW
Epic’s mobile Games Store passes 40m installs; webshops delayed to July https://t.co/XyWiBcr1iS via @mobilegame biz