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1 week ago | 
madx.digital | Perry Steward
The recent explosion of artificial intelligence (AI), including generative AI, has changed how the Internet works. One area that has seen huge impacts is Google search results, particularly AI Overviews. Search engines are incorporating AI innovations at a rapid pace, changing how users search for information and how they are presented with this information. What does this mean?
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2 months ago | 
madx.digital | Perry Steward
Is SpyFu or Similarweb better for your business? SpyFu specializes in competitor analysis and keyword research, providing detailed insights into competitors’ strategies. On the other hand, Similarweb offers comprehensive analytics into every aspect of your sales funnel. You can gain audience insights through shopper behavior analysis and maintain high search engine rankings through backlink analytics, keyword research, and benchmarketing.
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2 months ago | 
madx.digital | Perry Steward
Not sure whether to choose between Advanced Web Ranking vs. SE Ranking? We’ve got you covered!Advanced Web Ranking is renowned for its comprehensive rank tracking and reporting capabilities, catering to agencies and in-house SEO teams. SE Ranking offers a versatile suite of SEO tools, including keyword research, competitor analysis, and site auditing, appealing to businesses of all sizes.
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2 months ago | 
madx.digital | Perry Steward
You’ve probably heard about SEO Powersuite and SpyFu for your SEO campaign. But which software is best for your business? SEO PowerSuite is known for its intuitive desktop applications, providing a holistic solution to SEO. You can manage every aspect of your campaign, from keyword research to backlink analysis and content marketing. However, SpyFu specializes in competitor analysis and keyword research.
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2 months ago | 
madx.digital | Perry Steward
Client BackgroundRCCO is a premium branding and design agency specializing in SaaS businesses. Founded by an ex-Google designer, RCCO has helped startups craft high-impact brand identities, web experiences, and product designs to support growth and fundraising efforts. Despite their strong creative expertise, RCCO lacked a structured SEO and marketing strategy to generate inbound leads.
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2 months ago | 
madx.digital | Perry Steward
Client BackgroundMaekersuite, founded in July 2020, is an AI-driven video creation platform dedicated to democratizing video production. Leveraging over a decade of industry experience, Maekersuite offers tools that analyze trending content and competitor videos, enabling users to research, plan, and create high-quality video content in minutes. Their mission is to empower individuals and businesses to tell their stories effortlessly through compelling visual storytelling.
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2 months ago | 
madx.digital | Perry Steward
Client BackgroundParcel Tracker is a parcel management software designed to streamline inbound and outbound tracking across offices, residential buildings, universities, and other multi-tenant environments. The key features of their product include:Parcel Logging – Track inbound and outbound deliveries with proof of dispatch. Automated Notifications – Send updates via email, SMS, and more. Secure & Contactless Collection – Enable e-signature and self-service pickup.
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2 months ago | 
madx.digital | Perry Steward
Results:"MADX delivered on time, handling everything from research and writing to editorial and imagery. Their content production made a real impact on our marketing efforts."Ryan, Marketing Manager @ ReveilleClient BackgroundReveille, a leader in Enterprise Content Management (ECM) Monitoring & Optimization, had a clear vision for its content marketing strategy. However, executing that strategy at scale was a challenge.
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2 months ago | 
madx.digital | Perry Steward
Client BackgroundKurve began as a growth marketing agency specializing in SaaS and mobile app marketing. Their core offerings included:Lead generation, fractional CMO, and positioning services for SaaS companies. Mobile app marketing solutions, including paid acquisition, ASO (App Store Optimization), influencer marketing, and growth marketing. Despite their strong expertise, Kurve struggled with positioning itself online and attracting the right leads across all service areas.
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Nov 12, 2024 | 
madx.digital | Perry Steward
SEO is a cornerstone of digital marketing, evolving and adapting to the shifting sands of algorithms and user behaviour. For SaaS businesses, this evolution isn't a trend to observe — it's a crucial pivot point that can influence organic traffic and growth. As we venture further into 2025, understanding the intricacies of SEO pricing remains essential. This guide, backed by seasoned industry professionals, aims to shed light on the ins and outs of SEO pricing.
