Peter Coope

Mar 15, 2024 | mondaq.com | Miriam Everett |Claire Wiseman |Angela Chow |Peter Coope

As envisaged in our predictions for 2024, close regulatory scrutiny of adtech looks unlikely to wane in 2024. 2023 saw multiple CJEU rulings resulting in Meta relying on three different lawful bases in quick succession when processing its users' personal data for targeted advertising purposes. The year ended with Meta relying on consent and proposing a subscription model for advertising-free services in the EU.