Peter Lowe

United Kingdom

Journalism Consultant at Freelance

Former Head of Home News, Sky News. Writer, adviser, mentor, broadcaster, like music,film,art,travel, Coventry City, and Sky News!

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Articles

TAKE A MOMENT FOR HOPE AND BEAUTY

3 weeks ago | lowenotes.substack.com | Peter Lowe

In Notting Hill, London, there are two magnificent cherry trees which seem to stand in graceful defiance against everything that is ugly and brutal in the world. Their blossoms traditionally symbolise new beginnings, rebirth, and the hope ushered in by spring. I would normally be writing something here about journalism, the news agenda, politics, or music.
13 Customer Engagement Metrics That Carry Real Weight

1 month ago | crazyegg.com | Peter Lowe

Ever stared at a dashboard full of customer engagement metrics and thought, Does any of this really matter? You’re not alone. It’s always good to avoid vanity metrics. Genuine customer engagement metrics do lead to more customers and sales. If you pick the right ones. We have them all below. Customer engagement metrics quantify interactions with your brand across websites, apps, social media, email, SMS and other channels.
How a Website Heatmap Helps You Find & Fix Revenue Leaks

1 month ago | crazyegg.com | Peter Lowe

A heatmap gives you a visual breakdown of where users spend the most time, where they are engaging, clicking, losing interest, getting stuck, or abandoning a cart. This makes it easier to identify what’s working, flag problem areas, and make data-backed decisions to improve your site. Getting started is simple. Most tools require minimal setup and begin collecting data right away.
YOUNG AMERICANS GETTING OLD

1 month ago | lowenotes.substack.com | Peter Lowe

My slightly battered copy of Young Americans is now 50 years oldThe insistent drum beats herald a fast piano glissando, followed by the soothing groove of an alto saxophone. You know those notes. “Da, da. Da, da, da, DA, da….”The opening bars of Young Americans, the title track of David Bowie’s album, released 50 years ago this week, represented yet another big swerve in his journey through multiple musical genres and influences.
The Lead Magnet Is Evolving-Here’s 16 Fresh Ideas

1 month ago | crazyegg.com | Peter Lowe

These days, a lead magnet should be shareable on social media, easy to consume on mobile devices, and compelling enough to stand out in search results. The formats that worked in past years might not hold attention today. But that’s not a problem — it’s an opportunity. Brands can experiment with cheat sheets, resource libraries, gated videos, or put a spin on the classic lead magnets in order to meet people where they are today.
10 Persuasion Techniques That Don’t Feel Fake

Jan 24, 2025 | crazyegg.com | Peter Lowe

Persuasion techniques are reliable communication strategies that motivate people to act, feel a certain way, or influence their decision. I understand how the idea of learning specific persuasion techniques feels fake, weird, wrong — or worse. Is what you are about to read a blueprint for manipulating people? Yes. But it’s a blueprint everyone uses.
8 Seductive Vanity Metrics You Will Burn Money Chasing

Jan 17, 2025 | crazyegg.com | Peter Lowe

A vanity metric is a number that makes you feel good without directly impacting the business. The term captures the intoxicating pride that comes with a burst of new followers or viral jump in social shares — but also the hollowness of these impressive numbers when it comes to actual results. The danger lies in mistaking a vanity metric for a valid, actionable metric that’s ultimately linked with real gains for your company, like new customers, more sales, or lower costs.
137 Power Words That Every Well-Paid Writer Knows

Jan 14, 2025 | crazyegg.com | Peter Lowe

When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that we notice have extra firepower with an audience. Power words are words that have a strong chance of triggering an emotional or psychological response in the reader. Compared to normal words, power words will more likely tap into core emotional motivators like joy, fear, hope, desire, and curiosity. They build credibility, create urgency, and sharpen pain points.
WHY THE NEWS MEDIA IS UNDER THREAT

Dec 4, 2024 | lowenotes.substack.com | Peter Lowe

“The further a society drifts from the truth, the more it will hate those who speak it.”An apposite quotation for a world in which high quality, accurate journalism — so vital in our uncertain world — is fighting to shine out from the miasma of speculation, conspiracy theories, misinformation and fakery on the internet.
Direct Response Copywriting: Classic Examples + Tips

Nov 30, 2024 | crazyegg.com | Adrijan Arsovski |Peter Lowe |Rob Wells |Ann Smarty

Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of later. It can take many forms, including writing and managing social media campaigns, email newsletters, press releases, banner ads, landing pages, and video scripts.

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Peter Lowe @peterlowejourno

19 Apr 25

Let’s not advertise how much he’s worth. Keep him under the radar!!

Dack Jaly @Dalyyyy1992

How much do we think Rudoni is worth? #pusb

Peter Lowe @peterlowejourno

11 Apr 25

How Trump illustrated the divide that still exists between American English and British English, though maybe they’re gradually getting closer together https://t.co/RzihHBtg55

Peter Lowe @peterlowejourno

29 Mar 25

It’s the kind of weather to celebrate this In London today: https://t.co/wK2yXx5wMC