Peter Needham

1 week ago | eglobaltravelmedia.com.au | Peter Needham

New Zealand’s biggest business events showcase, MEETINGS 2025, closed on a high with a fun-filled celebration event at Auckland’s Viaduct Events Centre for 700 guests. This followed 8000 meetings across two days at Auckland Showgrounds. Over 1200 people attended MEETINGS this year, and comments from both exhibitors and buyers, including many Aussies who attended, confirmed the show as a must-attend event on the Asia-Pacific calendar.

2 weeks ago | eglobaltravelmedia.com.au | Peter Needham

MEETINGS 2025, which concluded last night in Auckland with a spectacular farewell event and a late-night dance party, marks the beginning of a two-year partnership between BEIA and the Auckland Convention Bureau. The partnership signifies a commitment to promoting Auckland as a business events destination.

2 weeks ago | eglobaltravelmedia.com.au | Peter Needham

New Zealand has launched a new iteration of its 25-year-old ‘100% Pure New Zealand’ brand campaign, starting in the US before rolling out globally. Direct international flight connections to the country continue to grow, but there remains a need to address the perception that New Zealand is difficult to reach.

2 weeks ago | eglobaltravelmedia.com.au | Peter Needham

New Zealand is making significant strides in easing international entry requirements to stimulate emerging tourism and business events markets. Still, one market remains paramount: Australia, which accounts for 42% of international visitors. The Australian market has shown a strong recovery since the COVID-19 pandemic, but Aussie visitation to New Zealand has so far reached only 92% of 2019 levels.

2 weeks ago | eglobaltravelmedia.com.au | Peter Needham

Tāmaki Makaurau, the traditional Māori name for Auckland, speaks to diverse landscapes, beautiful harbours, and fertile soils. It speaks of the coming together of different iwi (tribes) to meet and trade – a perfect metaphor for MEETINGS. New Zealand’s largest and most diverse city is embarking on a two-year stint hosting Business Event Industry Aotearoa’s premier trade show for the meetings industry.