
Peter Rubin
Head Of Publishing at Automattic
@provenself on Threads. @longreads and @atavist at @automattic. no longer notable.
Articles
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3 weeks ago |
longreads.com | Peter Rubin
The headwinds buffeting Hollywood are no mystery. What’s also no mystery is that in AI, studio executives see a way to get more for much, much less. But as in so many industries, what benefits the distributor punishes the creator, and Lila Shapiro’s new feature for New York puts a grim new face to the phenomenon. One “ethical” AI startup, one AI startup fending off lawsuits from angry artists—and in between, an industry in flux.
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3 weeks ago |
longreads.com | Peter Rubin
Marathoner Kelvin Kiptum was just arriving to the sport’s highest echelon when he died in a car crash in February 2024. As it turns out, his story is just one in a series that has befallen competitive runners from Kenya. For 1843, Jonathan W. Rosen reports from the training meccas of the Rift Valley region, painting a heartbreaking picture of an uphill course that all too often ends in tragedy. Somehow, though, the money was never enough.
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1 month ago |
longreads.com | Peter Rubin
Joseph Clements fell in love with LSD as a teenager. Later, as Akasha Song, he fell in love with DMT even harder, learning how to extract it from jurema bark so that he could share it with his fellow psychonauts. People gonna people, though, so sharing became selling, and selling became selling at scale, and selling at scale became a multimillion-dollar empire that made Scarface seem penny-ante.
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1 month ago |
longreads.com | Peter Rubin
Whether or not you’ve read his six-volume opus My Struggle (I haven’t), you likely have some expectations when you see Karl Ove Knausgaard’s byline. Here, the Norwegian author doesn’t disappoint: He takes on Technology with a capital T, tracing the arc of alienation from childhood to our current moment in which, he argues, experience itself has vaporized. Hypnotic and plainspoken in exactly the way you hope—and for all its angst, not without hope.
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1 month ago |
longreads.com | Peter Rubin
What do you do when the world is so overwhelming that you can’t see the next step forward? You head to Peru for a week of guided ego death, courtesy of the powerful hallucinogenic plant ayahuasca. For n+1, Sarah Miller chronicles her journey to the center of the self. Spoiler: The self is a slippery beast, and Madre Ayahuasca isn’t interested in easy resolutions.
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RT @Longreads: On this day 15 years ago, @markarms fired off a tweet. As it turns out, that was the beginning of something special. https:…

RT @cecianasta: sending huge, huge love to my former colleagues at WIRED. world-class people who do world-class work.