Phil Black

Jun 16, 2024 | searchlaboratory.com | Phil Black

How Agencies Build Successful PPC CampaignsThe most important factor to consider in an online business is your customer –Who are they? What do they want? How do you find them? In order to create a truly successful Pay Per Click account to advertise your business, you and your agency need to understand your customer’s deeper needs and the different keyword searches they will perform to find what they want. Some people know exactly what they’re looking for, others don’t.

Jun 16, 2024 | searchlaboratory.com | Phil Black

One of the most frustrating things for Adwords advertisers is the dreaded Trademark Policy. Being unable to mention a key term in your adverts impacts the quality score, the likelihood that someone will click it, and the costs associated with bidding on that term. It makes creating cost effective ad groups as difficult as bathing a ferocious dog in the dark, whilst wearing boxing gloves. Worth the effort, but ultimately lacking in pleasure.

Jun 16, 2024 | searchlaboratory.com | Phil Black

The ProblemYou have a business advertising a high value product, and you’re running a PPC campaign for it. However, you’re not tracking many conversions because people are choosing to ring up and enquire/order over the phone. This means that you’re not seeing many conversions reported against your keywords, and it’s making it difficult to optimise the PPC campaign. This head-scratching scenario can drive a PPC manager to the brink of madness.

Jun 16, 2024 | searchlaboratory.com | Phil Black

When it comes to PPC management, I like to describe my abilities as “rather jolly good”. I’ve been given the opportunity to work on a huge variety of accounts over the last few years, which has allowed me to focus in on what really makes a difference to a clients results. Another stroke of good fortune has meant I work for one of the very best search marketing agencies in the UK.

Mar 21, 2024 | ffnews.com | Katy Garnham |Anish Kapoor |Phil Black |Pete Carway

AccessPay, the leading bank integration provider, today announced that it has closed its strategic funding round at $24 million with a combination of equity and debt. The round was led by True Ventures, the Silicon Valley-based venture capital firm, with participation from Manchester-based investment firm Praetura Ventures, NatWest, Mastercard, Route 66 Ventures, and Beringea.