Philip Evans

May 3, 2023 | bcg.com | François Candelon |Philip Evans |Leonid E. Zhukov |Abhishek Gupta

Integrating a third-party LLM-powered virtual assistant with a plug-in or other API is the quickest and easiest option to reach new customers in a generative AI world. The use of platforms to offer services is a proven way for companies to easily engage with a large and established customer base—one that appreciates having a wide variety of services accessible from a single location.