Phyllis H. Marcus

Jan 17, 2025 | natlawreview.com | Phyllis H. Marcus

We have written here about the work of the NAD, the National Advertising Division of BBB National Programs. The NAD offers independent self-regulation and dispute resolution services for members of the national advertising community. NAD examines advertising to determine whether the evidence provided by the advertiser fully supports the advertising claims at issue in an NAD review.

Jan 7, 2025 | natlawreview.com | Phyllis H. Marcus

The FTC has penalized accessiBe Inc. $1 million for claiming its “AI-powered web accessibility solution” can make websites fully compliant with WCAG (Web Content Accessibility Guidelines).  According to the FTC’s complaint, accessiBe claimed its “one line of code” made a website compliant with 30% of WCAG’s requirements immediately and initiated an AI process that makes the website fully compliant with the remaining 70% of WCAG requirements within 48 hours.

Dec 3, 2024 | natlawreview.com | Phyllis H. Marcus

The Federal Trade Commission announced a penalty against online sneaker retailer GOAT for failing to honor its “Instant” and “Next Day” shipping guarantees. According to the FTC’s complaint, GOAT also violated its “Assurance of Authenticity” and “Buyer Protection” promises, rejecting or only partially crediting customers for defective products. GOAT operates a secondary marketplace in sneakers and apparel at www.goat.com.

Nov 8, 2024 | natlawreview.com | Phyllis H. Marcus

In a rare 5-0 vote, the Federal Trade Commission announced a settlement with GGL Projects, Inc., which runs the AI-enabled customer review platform Sitejabber. The Sitejabber service star-rates businesses and offers customer reviews. Businesses can create free profile pages on the Sitejabber platform, and also are able to purchase additional services like automatic instant survey review requests, marketing tools, and social media sharing to publicize positive feedback.

Oct 17, 2024 | natlawreview.com | Phyllis H. Marcus

In a significant move, the Federal Trade Commission (FTC) has issued its final “Click-to-Cancel” Rule aimed at streamlining the cancellation process for subscription services. This Rule is a critical development for retailers, particularly those utilizing negative option marketing—where customers are automatically enrolled in subscriptions and must actively cancel to stop payments.