Pierre Bouvard

1 month ago | westwoodone.com | Pierre Bouvard |Steve Goldstein

Click here to view an 11-minute video of the key findings. Click here to download a PDF of the slides. Last week, Edison Research released their annual Infinite Dial study. When Edison Research started the Infinite Dial Study in 1998, the goal was to understand how Americans use emerging forms of audio and new media. In the first 1998 study, a tiny number of consumers had ever tried audio streaming over a dial-up connection.

1 month ago | westwoodone.com | Pierre Bouvard |Steve Goldstein

Click here to download a PDF of the slides. A local advertiser recently asked for the “business case for AM/FM radio advertising.” Over the last ten years, a vast array of marketing science studies have documented how AM/FM radio advertising can build local businesses and national brands.

2 months ago | westwoodone.com | Pierre Bouvard |Steve Goldstein

Click here to download the Cumulus Media | Westwood One Audio Active Group® analysis report of Edison Research’s “Share of Ear.”Click here to view an 11-minute video of the key findings. Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio.

2 months ago | westwoodone.com | Pierre Bouvard |Steve Goldstein

Nielsen has released all January 2025 Nielsen Portable People Meter markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. Nielsen found 23% of PPM listening occasions were three or four minutes.

2 months ago | westwoodone.com | Steve Goldstein |Pierre Bouvard

Steve Goldstein, Founder/CEO of Amplifi Media, is a leading expert in audio strategy, content development, and audience growth. An Adjunct Professor at NYU, he created and teaches “The Business of Podcasting,” the first full-credit course on the industry. He speaks at major conferences and authors The Amplifi Thought Letter, a globally followed newsletter on the future of audio. The interview below was originally published in The Amplifi Thought Letter.