Pierre Bouvard
Chief Insights Officer at WBMQ-AM (Savannah, GA)
Chief Insights Officer @CumulusMedia @WestwoodOne. Advisor @AffinityAnswers. IRTS Foundation. Prior: TiVo, Arbitron. I love connecting people.
Articles
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3 weeks ago |
westwoodone.com | Pierre Bouvard
Click here to download the Cumulus Media | Westwood One Audio Active Group® analysis report of Edison Research’s “Share of Ear.”Click here to view an 11-minute video of the key findings. Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. Advertiser Perceptions is the gold standard measurement of advertiser sentiment.
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1 month ago |
westwoodone.com | Pierre Bouvard
Click here to view a 13-minute video of the key findings. Click here to download a PDF of the deck. Edison’s “Share of Ear” study is the authoritative gold standard of American audio time use. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Significantly for advertisers, the “Share of Ear” platform permits analysis of ad-supported audio for media planning purposes.
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1 month ago |
westwoodone.com | Pierre Bouvard
Click here to view an 19-minute video of the key findings. Click here to download a PDF of the deck. A series of new studies reveals a little used marketing platform, audio, could significantly power movie launches and streaming video subscriptions. Streaming music, podcasts, and AM/FM radio can dramatically grow reach and sell movie tickets and video subscriptions.
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2 months ago |
westwoodone.com | Pierre Bouvard
Click here to view a 14-minute video of the key takeaways. Click here to download the NFL listening study for advertisers. Click here to download NFL listening study for station affiliates. With the 2025 NFL Draft just completed, marketers and media agencies are eagerly looking ahead to the start of the NFL season on September 4th, 2025. Any consideration of an NFL investment should include Westwood One’s exclusive audio play-by-play coverage of approximately 100 primetime games.
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2 months ago |
westwoodone.com | Pierre Bouvard
Click here to view a 13-minute video of the key findings. Click here to download a PDF of the slides. While another March Madness season has just wrapped up, marketers are looking ahead to the major global tennis tournaments: the French Open, Wimbledon, and the US Open. In 2025, Westwood One will premiere coverage of Tennis Grand Slam Tournaments via daily reports.
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RT @w2njl: 📊 January’s PPM ratings from @nielsen are the first with the reduced 3-minute AQH qualifier. @PierreBouvard’s analysis: 23% of…
Auto Aftermarket Retailers: New Study Reveals Significant Recovery In Shopping, Spending, And Brand Perceptions; AM/FM Radio And Podcasts Are Ideal To Reach Auto Parts Shoppers https://t.co/vKUprLiDYG via @westwoodone
Wayfair’s Campaign Reach Explodes With A Reallocation From Linear TV to AM/FM Radio; Home Improvement Online Shoppers Are Best Reached With AM/FM Radio And Podcasts https://t.co/bb1pCFXBGy via @westwoodone