Pierre Bouvard
Chief Insights Officer at WBMQ-AM (Savannah, GA)
Chief Insights Officer @CumulusMedia @WestwoodOne. Advisor @AffinityAnswers. IRTS Foundation. Prior: TiVo, Arbitron. I love connecting people.
Articles
-
1 week ago |
westwoodone.com | Pierre Bouvard
Click here to view an 11-minute video of the key findings. Click here to download a PDF of the slides. Over the last six years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors:BrandCreativeReachRecencyTargetingHow would you answer? What percent of sales are driven by each element? Answers should add up to 100%.
-
2 weeks ago |
westwoodone.com | Pierre Bouvard
Click here to view a 17-minute video of the key findings. Click here to download a PDF of the slides. Marketing decisions can be difficult during periods of economic uncertainty. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales.
-
1 month ago |
westwoodone.com | Pierre Bouvard |Steve Goldstein
Click here to view an 11-minute video of the key findings. Click here to download a PDF of the slides. Last week, Edison Research released their annual Infinite Dial study. When Edison Research started the Infinite Dial Study in 1998, the goal was to understand how Americans use emerging forms of audio and new media. In the first 1998 study, a tiny number of consumers had ever tried audio streaming over a dial-up connection.
-
1 month ago |
westwoodone.com | Pierre Bouvard |Steve Goldstein
Click here to download a PDF of the slides. A local advertiser recently asked for the “business case for AM/FM radio advertising.” Over the last ten years, a vast array of marketing science studies have documented how AM/FM radio advertising can build local businesses and national brands.
-
1 month ago |
westwoodone.com | Pierre Bouvard |Steve Goldstein
Click here to download the Cumulus Media | Westwood One Audio Active Group® analysis report of Edison Research’s “Share of Ear.”Click here to view an 11-minute video of the key findings. Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 2K
- Tweets
- 5K
- DMs Open
- No
RT @w2njl: 📊 January’s PPM ratings from @nielsen are the first with the reduced 3-minute AQH qualifier. @PierreBouvard’s analysis: 23% of…
Auto Aftermarket Retailers: New Study Reveals Significant Recovery In Shopping, Spending, And Brand Perceptions; AM/FM Radio And Podcasts Are Ideal To Reach Auto Parts Shoppers https://t.co/vKUprLiDYG via @westwoodone
Wayfair’s Campaign Reach Explodes With A Reallocation From Linear TV to AM/FM Radio; Home Improvement Online Shoppers Are Best Reached With AM/FM Radio And Podcasts https://t.co/bb1pCFXBGy via @westwoodone