Piers Fawkes

New York

Founder and President at PSFK

Founder of biz intelligence firm @PSFK, co-founder of #mediatech firm @Wallkit, founder of Retail Innovation Week, founder of Papa Tees. Maybe I need to focus.

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Articles

PSFK Weekly + Reformatted Design

Mar 7, 2024 | open.substack.com | Piers Fawkes

PSFK WeeklyCreativity, trends & futures selected by Piers Fawkes & the PSFK research team. Includes a macro trends analysis, a special trends rep…By Piers Fawkes and The Prompt from PSFK
PSFK Weekly - December 19

Dec 19, 2023 | open.substack.com | Piers Fawkes

Eco-Mainstreaming in Industry: We're witnessing a transformative shift as sustainability becomes a core focus across various sectors. From consumer goods to automotive, fashion, and retail, industries are embracing eco-friendly practices, sustainable supply chains, and circular economy models. This trend underscores a significant move from niche initiatives to mainstream adoption, reflecting a global eco-conscious awakening.
Beyond Generative Creative: How AI Can Power Marketing Strategy

Jul 11, 2023 | psfk.com | Piers Fawkes
A Tampa high school preps kids for the future

Jul 11, 2023 | linkedin.com | Piers Fawkes
Why are we so intent on killing the creative team with AI when it seems to…

Jul 6, 2023 | linkedin.com | Piers Fawkes
Why are we so intent on killing the creative team with AI when it seems to…

Jul 6, 2023 | linkedin.com | Piers Fawkes

Unlocking possibility today with tomorrow’s ideas Why are we so intent on killing the creative team with AI when it seems to me that this special human element is the last thing we should try to replace? Over coffee yesterday, a friend told me about a project where they were trying to get AI to auto-dub TV shows into multiple languages.
Super arresting and engaging. Even if they had to use the old-fashioned…

Jul 5, 2023 | linkedin.com | Piers Fawkes
Super arresting and engaging. Even if they had to use the old-fashioned…

Jul 5, 2023 | linkedin.com | Piers Fawkes

Unlocking possibility today with tomorrow’s ideas Now Super arresting and engaging. Even if they had to use the old-fashioned, real human JLO to make this... :) Future of Ads! Generative AI? or Jen-erative AI. Jlo’s AI Counterpart Sends Vacation Invitations In Virgin Voyages CampaignIs this the only role that we won't mind being disrupted? #artificialintelligence
AI-Generated Sustainability Report for Diageo

Jul 5, 2023 | linkedin.com | Piers Fawkes
TREND GOD REPORTS

Jul 3, 2023 | linkedin.com | Piers Fawkes

Unlocking possibility today with tomorrow’s ideas 2m A look back at the last month's worth of TREND GOD reports reveals useful insights into where the F&B sector is going... #foodandbeverage: June's reports by PSFK's AI researcher TREND GOD on the food and beverage industry underline an emphasis on leveraging #AI technology, prioritizing #sustainability, and improving #digitalretail experiences.