positioning. He

Oct 26, 2023 | business2community.com | Connor Brooke |Connor specializes |like Cointelegraph |positioning. He

The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. In fact, I’m a huge advocate of it. But after months or even years of use, you will likely learn, there are a lot of things to hate about these websites; that even though it’s become an essential marketing channel, social media still sucks.

Oct 26, 2023 | business2community.com | Connor Brooke |Connor specializes |like Cointelegraph |positioning. He

Earlier this week, the CultureIQ recruiting committee met to refine our hiring process. We all came to the meeting armed with our personal job searching horror stories. Our goal: Don’t let that happen here (and also to recruit high-potential talent that aligns with our values and required job function… but we’ll cover that in a future post). From a candidate’s perspective, navigating the recruiting process can be nerve-wracking, even in the best situations.

Oct 26, 2023 | business2community.com | Connor Brooke |Connor specializes |like Cointelegraph |positioning. He

Audience engagement is crucial for connecting with your target market online. There are a seemingly infinite number of brands that are vying for customer attention — some with seven figure advertising budgets, and brilliant marketing teams. Your brand’s competitive advantage is in your ability to stand out from the crowd in forming genuine, human relationships with your customers and prospects. It takes more than a beautiful website and persuasive copy to truly connect with your online audience.

Oct 26, 2023 | business2community.com | Connor Brooke |Connor specializes |like Cointelegraph |positioning. He

The most effective SAAS marketing departments employ paid, owned and earned media channels. For growing SAAS organizations that are doing inbound marketing, paid marketing channels can give you the awareness to put all of that great content to work. Here are 6 of the most effective paid marketing channels for SAAS companies:There’s a reason why >90% of Google’s revenue comes from advertising. Because it’s effective for driving qualified visitors to your site.

Oct 26, 2023 | business2community.com | Connor Brooke |Connor specializes |like Cointelegraph |positioning. He

The path to a successful business is never straight. There are forks in the road along the way that are often identified as challenges or problems. Every successful company has a unique path that was followed from conception to reality. Another company in the same industry trying to follow that exact path would most likely fail because the combination of corporate culture and customer dynamics is specific to an individual business. There are some things that are universal to successful companies.