Prarthana Prakash

Chennai

Reporter at Fortune

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Articles

'Hollywood is back', Cannes boss declares-but Trump's movie tariffs could devastate Europe's film industry

5 days ago | fortune.com | Prarthana Prakash

The 2024 premiere of the "Wicked" movie, which was filmed in the U.K.BEN STANSALL—AFP/Getty Images
‘That’s a disaster’: Only 17% of government leaders have plans to improve their AI skills

1 week ago | fortune.com | Prarthana Prakash

Central to this debate has been the general lack of AI knowledge among political leaders—and the problems this exposes when governments put themselves to the task of writing regulation. It’s hard to know how, and how much, to regulate an entirely new industry in which even its leaders have a hard time explaining how large language models (LLMs) like ChatGPT come to the answers they give.
‘That’s a disaster’: Only 17% of government leaders have plans to improve their AI skills

1 week ago | flipboard.com | Prarthana Prakash

NowEffectively managing complex projects from start to finish requires strategic thinking, resourcefulness, clarity of purpose, organizational skills, and fantastic people management. Generative AI tools, such as chatbots like ChatGPT, can help you develop and streamline the processes needed to see …
Ikea’s new central London store has learned from ‘a lot of mistakes’ over 7 years

1 week ago | fortune.com | Prarthana Prakash

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
Ikea’s new central London store has learned from ‘a lot of mistakes’ over 7 years-but it’s confident its inner-city debut will click with shoppers

1 week ago | yahoo.com | Prarthana Prakash

When you enter Ikea’s freshly opened Oxford Street store in London, two things instantly meet your eye: a display of the company’s newest furniture line and some very bright colors. The long-awaited store, which looked like a mega blue Frakta bag when in the works and was initially slated to open in 2023, finally welcomed shoppers on Thursday.
How Nord spent ‘hundreds of millions’ minting VPN customers to become Lithuania’s tech darling

2 weeks ago | finance.yahoo.com | Prarthana Prakash

Unlock stock picks and a broker-level newsfeed that powers Wall Street. Prarthana Prakash Wed, Apr 30, 2025, 12:47 AM 4 min read Nord Security started as an obscure, bootstrapped company in a part of the world where tech champions are rare: Lithuania. But it didn’t take long for it to become mainstream with its niche (and sometimes expensive) cyber security and virtual private network (VPN) products.
How Ikea rewrote the rules with inflation-defying prices and one of the world’s most popular books

2 weeks ago | finance.yahoo.com | Prarthana Prakash

Kamprad’s Nazi ties became a subject of scrutiny and immense backlash in the early-2010s after a book revealed his connection went deeper than he previously stated. He wrote a letter apologizing to Ikea employees, regretting his fascist links and calling them “silly” in hindsight. Last year, Ikea agreed to pay €6 million in compensation for the forced labor of prisoners fleeing former East Germany. Kamprad died in 2018 as the world’s eighth-richest man.
How Nord, the Lithuanian unicorn, approaches a potential IPO

2 weeks ago | fortune.com | Prarthana Prakash

Tomas Okmanas cofounded Lithuania's Nord Security. COURTESY OF NORD SECURITY
From inflation-defying prices to printing one of the most popular books, how Ikea made itself indispensable with frugality and creativity

2 weeks ago | fortune.com | Prarthana Prakash

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
“초짜도 괜찮아” 관행 뒤집는 다이슨의 채용 전략

2 weeks ago | fortunekorea.co.kr | Prarthana Prakash

제임스 다이슨(James Dyson)은 영국을 대표하는 비즈니스 거물 중 하나다. 30년이 넘는 기간 동안 무선 선풍기에서 먼지봉투 없는 진공청소기, 에어랩 헤어드라이어에 이르기까지 평범한 전자제품에 반전을 일으켜 왔다. 170억 달러(블룸버그 억만장자 지수 기준)의 자산가이기도 하다. 그럼에도 그는 월스트리트저널과의 인터뷰에서 자신을 “실패의 대명사”라고 표현했다. 다이슨은 “오히려 실패를 즐긴다”고도 했다. “나는 실패의 삶을 살고 있다”고 말한 그는 가구 디자이너 출신으로 많은 시도를 통해 제대로 작동하는 해법을 찾아내는 과정을 예술가에 비유했다. 다이슨은 성공보다 실패가 더 좋은 스승이라고 믿는다. 그래서인지 그는 경험과 손쉬운 해결책 찾기가 과대평가돼 있다고 지적했다. “어떤 일이 잘 풀리면 도전도, 흥미도 떨어집니다.

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