Priyanka Nair

Dec 9, 2024 | medicalplasticsnews.com | Priyanka Nair

Plastics have long been receiving criticism from across the world, and there is a point in those condemnations, too; the material has caused enough damage for it to have a separate environmental hazard named after it – plastic pollution. However, some researchers in various industries, especially healthcare, have looked beyond the harm caused by plastics and instead found a minefield of benefits offered by them, particularly in medical devices.

Jan 14, 2024 | storyboard18.com | Priyanka Nair

A.G. Krishnamurthy started his advertising journey in 70s. He worked with Shilpi Advertising as an account executive. In 1976, much like the trend then, he moved to the client side. Krishnamurthy joined Reliance Industries as its advertising manager, and was assigned to oversee the advertising mandate of their fabric brand Vimal.

Jan 11, 2024 | storyboard18.com | Priyanka Nair

In the early 2000s, when Mohit Dhar Jayal and V Sunil got together to set up the India operations of Wieden+Kennedy, the iconic American advertising shop, one of their first clients was homegrown motorcycle brand Royal Enfield. The duo helped the brand with its various advertising facets. It was also a time Jayal was trying new things; 'dealing with midlife crisis,' he jokes. To clear his mind, he would often zip around Gurgaon on his Royal Enfield. Cut to 2024.

Jan 4, 2024 | storyboard18.com | Priyanka Nair

Homehow-it-worksfrom-setting-up-transparent-programmatic-ecosystem-to-branding-brands-on-ott-here-are-top-ad-trends-of-2024-19620In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices.

Dec 25, 2023 | storyboard18.com | Priyanka Nair

Homequantum-briefindian-brands-play-it-safe-when-sports-personalities-take-a-stand-19332When sports personalities take a stance, it depends on the cultural context and political climate of the country, for brands to take a stand. In 2021, when tennis superstar Naomi Osaka took a pause from the game and professional engagements, including press conferences, on mental-health grounds, it became a topic of intense discussion. That year she withdrew from the French Open and Wimbledon.