PubMatic improves outcomes

2 months ago | streetfightmag.com | Howard J. Luks |PubMatic improves outcomes

Curation is dominating conversations in the advertising world right now, and while it is not an entirely new concept, it still comes with misperceptions and confusion. Our industry’s desire to succinctly define curation, assign responsibility for it, and spell out guidelines and best practices is understandable—yet also challenging. But curation is more than a buzzword or fad. It’s an important evolution in programmatic trading that, when managed correctly, benefits the entire ecosystem.