Qianli Feng

May 11, 2023 | amazon.science | Raghudeep Gadde |Qianli Feng |Wentong Liao |Eduard Ramon Maldonado

Amazon Advertising is one of Amazon's fastest growing and most profitable businesses. Amazon's advertising portfolio helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers.