Rabab Ahsan's profile photo

Rabab Ahsan

Turkey

Reporter at Tearsheet

Featured in: Favicon tearsheet.co Favicon flipboard.com Favicon zephyrnet.com

Articles

  • With chargeback volume set to hit 324 million in 2028, merchants and issuers need to find a way to protect their bottom line

    1 week ago | tearsheet.co | Rabab Ahsan

    The ubiquity of digital payments is contributing to a surge in chargebacks. The global volume of chargebacks is expected to increase to 324 million in 2028, according to recent data from Datos Insights in partnership with Mastercard. A significant chunk of the expected increase in chargebacks will occur in North America, with the expected volume of chargebacks reaching 132.9 million in 2028 from 114.4 million in 2025.

  • How Credit Unions are empowering their lending and marketing teams with Gen AI

    2 weeks ago | tearsheet.co | Rabab Ahsan

    Gen AI can prove to be a powerful tool for institutions that struggle to keep up with larger institutions but don’t possess the resources, and time to match their throughput. Today’s micro case studies dive into how two CUs are improving their lending decision making and marketing efforts through incorporating Gen AI tools in their workflows.

  • The story of Erica, Bank of America’s homegrown digital assistant

    3 weeks ago | tearsheet.co | Rabab Ahsan

    Banking digital assistants may be common now, but in 2017, Bank of America was one of the first to be thinking about how they make the firm’s customer experience more powerful. The answer was an in-house build of a digital assistant that required the firm to hire PhDs in linguistics and build a collaboration structure that could facilitate teams from different departments.

  • The Quarterly Review: Current’s CTO Trevor Marshall reports on Model-Driven Success

    1 month ago | tearsheet.co | Rabab Ahsan

    Notes from the desk: Hello and welcome to The Quarterly Review, where I dive into what executives from some of the best brands in financial services are focusing on in this quarter. In the last year, we have surveyed executives from both banks and fintechs about their intentions and goals for the year. With the new year, I am excited to bring you another “review” in this series. It’s where we compare the exec’s goals with results and see how well his plans stood the test of time.

  • “We’ve been inventing new possibilities in finance for over 12 years, it was time to reinvent ourselves”: Plaid’s Heads of Creative break down the firm’s recent rebrand - Tearsheet

    1 month ago | tearsheet.co | Rabab Ahsan

    Plaid started out with a much narrower product suite and value proposition than they have today. The firm’s growth and maturity had made a brand update necessary – but rebrands are risky, difficult to execute, and easy to get wrong. But with a controlled scope, and a clear execution strategy rebrands can help brands reestablish their identities and drive even deeper brand recognition. With its recent rebrand this is what Plaid has aimed to achieve.

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