Rachel Axon

1 week ago | sportsbusinessjournal.com | Rachel Axon

NBC Sports will remain the home of USA Swimming’s top events, extending its deal with the NGB through 2028. The multiyear extension keeps USA Swimming’s top domestic events -- including the Toyota National Championships and TYR Pro Swim Series -- on NBC and Peacock. The rights also include the Pan Pacific Swimming Championships next year. The quadrennial competition includes teams from the U.S., Canada, Australia and Japan and returns to NBC for the first time in eight years.

1 week ago | sportsbusinessjournal.com | Rachel Axon

Considering her long history in softball, Cat Osterman might have been justified in some skepticism around a new start-up league. But given her time with Athletes Unlimited, the three-time Olympic medalist told me she had more reason for trust. Osterman will help launch Athletes Unlimited Softball League, serving as GM of the Volts four years after she retired as a player.

1 week ago | sportsbusinessjournal.com | Rachel Axon

Unrivaled and sponsor Samsung have big plans for Year 2 of the 3-on-3 league -- even if they can’t fully share them yet. Unrivaled co-founder and president Alex Bazzell and Samsung CMO Olga Suvorova took the stage at SBJ’s 4se last week -- along with Jacqueline Cooper, VP at LaQuan Smith - to discuss the synergy of sports, brands and fashion.

2 weeks ago | sportsbusinessjournal.com | Rachel Axon

By their nature, the Sports Business Awards recognize excellence. But this year’s honorees were notable not just for their successes, but for being risk-takers and creative thinkers who made a substantial impact. From the NHL and its players association creating the Sports Event of the Year with the 4 Nations Face-Off to the innovations at the Intuit Dome helping it win Sports Facility of the Year, the winners represented new approaches and ideas.

2 weeks ago | sportsbusinessjournal.com | Rachel Axon

The job Sarah Hirshland assumed in leading the U.S. Olympic and Paralympic Committee is one that had her on defense for years as she instituted reforms to help better protect athletes and dig the organization out of scandal. In recent years, the USOPC has gotten to play offense - and has done so to record success.