Rachel Gershon

Apr 17, 2024 | pubsonline.informs.org | Rachel Gershon |Cynthia Cryder |Katherine L. Milkman

The authors thank Y. Park, T. Lee, J. Hutchings, and the Behavior Change for Good Initiative at the University of Pennsylvania for research assistance. The authors also thank U. Gneezy, G. Loewenstein, J. Kessler, and the Washington University Journal Club for feedback on the manuscript. The authors thank the UC San Diego fitness centers for partnering with them for the main study and the Washington University fitness centers for partnering with them for the pilot study.