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1 week ago | 
cosmeticsandtoiletries.com | Rachel Grabenhofer
For insider perspectives on hair care innovation, we asked industry experts for their observations on current and future trends and directions. Following are insights from: Sam Shefer, Ph.D., Salvona Technologies; Brian Freedman, Evolved by Nature; Kacey Brides and Giada Maramaldi, Givaudan Active Beauty; Kumpal Mehta, TRI-K Industries; Vincent Miralles, Syensqo; Johan Jansen-Storback, IFF; Kara Keene, DSM-Firmenich; Henrique Marconi, Chemyunion; and Donna Petretti, Croda Inc.
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Feb 28, 2025 | 
cosmeticsandtoiletries.com | Rachel Grabenhofer
Beauty consumers have incessantly searched for the Fountain of Youth. To channel such, formulators have employed tools ranging from emollients, humectants, occlusives and exfoliants, to actives that brighten skin, trigger autophagy, boost HA, lift and shape facial contours, mute muscle contractions, recruit microbes, etc., and combinations thereof.
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Feb 27, 2025 | 
cosmeticsandtoiletries.com | Rachel Grabenhofer
Exosomes are revolutionizing skin care, taking anti-aging, barrier repair and regeneration to new levels. While their adoption in formulations was once limited by cost and technical challenges, new innovations are making their benefits accessible. Here, Ayesha Bshero, vice president of creative and product development at Beekman 1802, provides expert insights on the science behind exosomes, their efficacy in skin care, formulation considerations and directions forward.
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Jan 3, 2025 | 
cosmeticsandtoiletries.com | Rachel Grabenhofer
Welcome to 2025, a year wrapping us in the sensorial comfort of Pantone's Mocha Mousse1 — and one compelled by the essential need for innovation and efficacy in beauty.
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Dec 19, 2024 | 
cosmeticsandtoiletries.com | Rachel Grabenhofer
The fourth quarter of 2024 was jam-packed with ideas to spark beauty innovation. Ideas circulated from the IFSCC Congress, C&T Allē Awards finalists, In-cosmetics Asia and SCC Annual Scientific Meeting and Technology Showcase, to name just a few. From new biological targets, technological proposals, testing approaches and biological insights, to re-invention through material science, here are our top 14 macro trends in beauty innovation for 2025 and beyond.
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Oct 17, 2024 | 
cosmeticsandtoiletries.com | Rachel Grabenhofer
During Day 2 of the IFSCC Congress, held Oct. 14-17, 2024, in Iguazu Falls, Brazil, the bold and bright exhibit hall and interwoven poster sessions bustled with activity against the steady rhythm of technical sessions. Ingredient suppliers, testing, regulatory, digital platform and other service providers, as well as finished cosmetic manufacturers, densely packed the exhibit hall with their latest and greatest beauty innovations.
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May 15, 2024 | 
cosmeticsandtoiletries.com | Rachel Grabenhofer
Our weekly Consumer Pulse reports on the socials uncover insights in web searches related to cosmetics. Trending now are: Yep Cosmetics Lash XL growth serum, AOA makeup blender and Drop Liquid Foundation, Bambie Thug (no makeup), discoloration/retinol/mandelic/TXA serums, #hairmarbling and #liftingconcealing. See related: Trending: Morphe Lip Liner; Tessa, the Met Gala and Chanel; IBA Invisible Sunscreen; etc.
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May 8, 2024 | 
cosmeticsandtoiletries.com | Rachel Grabenhofer
Our weekly Consumer Pulse reports on the socials uncover insights in web searches related to cosmetics. Trending now are: Morphe Makeup Talk lip liner; Tessa Thompson's makeup, the Met Gala and Chanel; IBA Cosmetics and invisible sunscreen; Douxds skin care system; cool-toned lip liner; and peach powder.
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May 1, 2024 | 
cosmeticsandtoiletries.com | Rachel Grabenhofer
Our weekly Consumer Pulse reports on social media uncover insights in web searches related to cosmetics. Per our latest report, trending now are: Goyard and Dopp makeup bags (hers and his); asoka makeup and Florency Cosméticos (again — we just covered them both); Insight Cosmetics and its cheek tint blush "pop"; Mars Cosmetics' expansion and Popstar Liquid Mousse Lipstick; bronzer stick (e.g., Rare Beauty); #blackheadvacuum; and #30sechairstyle.
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Apr 24, 2024 | 
cosmeticsandtoiletries.com | Rachel Grabenhofer
Our weekly Consumer Pulse video report on social media uncovers insights in cosmetic-related web searches by consumers. Trending now are: Megan Fox no makeup, Ahsoka Indian makeup, luxury beauty products, propolis toner, pink goth makeup, corn row braid editorials and white lip gloss. See related: Trending: Neon Lashes, Florence by Mills, Makeup AR.com, 2000s Makeup and MoreMegan Fox No MakeupSearches on "Megan Fox no makeup" are up 1,950% this week, per Google Trends.
