Rachel Greenberg

Jan 16, 2025 | ehandbook.com | Rachel Greenberg

I’d hate to be in the alcohol industry right now…When I set out to build my first business — well, actually, all of my businesses — I was under the impression that my company’s product, service, and industry operated in the best interest of my customer. That’s not because I’m an especially nice or selfless person; it’s simply because that’s what most entrepreneurs do: We find a need, gap, or a problem to solve, and we create a solution we believe will benefit our customer.

Dec 6, 2024 | ehandbook.com | Rachel Greenberg

It’s already started happening to me, and it’s only going to drive more founders mad if they don’t spot it early. Unless you’ve been living under the world’s biggest, soundproof rock for the last three years, you’re undoubtedly aware that artificial intelligence is all but mandatory if you aspire to any degree of entrepreneurial success.

Nov 27, 2024 | ehandbook.com | Rachel Greenberg

An infamous ex-felon entrepreneur (you’ve all heard of) ruined my friend’s life, but is rooting for him years later still wrong? There are some places where some of the world’s most acclaimed, ambitious, arguably accomplished, and wealthy (or formerly wealthy) entrepreneurs congregate.

Nov 25, 2024 | ehandbook.com | Rachel Greenberg

Who hasn’t used social media, paid advertising, or high-tech tools to amass his 8-figure fortune. It was exactly 4 pm, and the door to the estate was locked. Just as we turned around to leave, we heard the brass knob turn and a warm voice greeted us from the palatial foyer.

Nov 20, 2024 | ehandbook.com | Rachel Greenberg

You’re only one glance, sentence, or handshake away from a sale — or ultimate startup sabotage, all in the same breath. If you’ve ever bought a car in the past two decades, you may have noticed how the process seems to have changed, particularly in the last five or so years.